Sharing Marketing Insights To Inspire, Educate & Innovate
Is YouTube An Effective Social Media Platform For Travel Marketing?
August 21, 2023
By Dana Baasiri In the rapidly evolving digital landscape, platforms come and go, each vying for the attention of consumers. Among them stands YouTube, a ...
Read More >
Invoking Nostalgia: A Time-Turner in Modern Marketing
October 24, 2023
Are the nineties back? Nostalgia marketing is more than just a whimsical journey down memory lane; it's a savvy strategy that taps into the emotive ...
Read More >
Barbie’s Publicity Machine: A Lesson In Integrated Marketing
August 2, 2023
By Dana Baasiri Barbie might be the talk of the town but Mattel’s marketing team is the real star of the show. So, how did ...
Read More >
Is PR Dead: The Role of Public Relations in Travel and Tourism
July 13, 2023
By Dana Baasiri Traditional mass communication or publicity as we once knew it is a thing of the past. The public relations industry has come ...
Read More >
Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists
October 31, 2023
In the contemporary digital marketplace, building a rich database of engaged email subscribers is paramount for any business aiming to maintain a persistent dialogue with ...
Read More >
Secret Santa Gifts for the Marketing Guru in Your Life
December 6, 2023
The holiday season is here, and if you’ve drawn the name of a marketing maven in your Secret Santa pool, you’re in luck! Marketers, known ...
Read More >
Ownable, Memorable, and Exclusive Resort Programming
June 21, 2023
By Dana Baasiri In today’s experience-driven economy, travelers are spoiled for choice when it comes to hotels and unbeatable guest offerings. With 78% of ...
Read More >
3 Impactful Brand Activations And Why They’re So Effective
April 19, 2023
By Dana Baasiri In a world where consumers are bombarded with endless ads and marketing messages, brand activations are a powerful tool to raise awareness ...
Read More >
Ryan Reynolds and Wrexham Football Club: What Just Happened?
April 7, 2023
By Dana Baasiri Last year, “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” creator Rob McElhenney made headlines when they bought Wrexham Football ...
Read More >
How To Measure The Impact of Public Relations
February 28, 2023
By Dana Baasiri Public Relations has long been one of the most important tools in a company’s marketing toolkit. It helps to create awareness, boost ...
Read More >
Marketing Playbook From Rihanna’s Super Bowl Strategy
February 20, 2023
By Dana Baasiri Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist ...
Read More >
Romance Your Customers With Travel Partnerships
February 10, 2023
By Dana Baasiri Love may be in the air as the most romantic time of the year is upon us, but reaching couples and converting ...
Read More >
Who We Are
Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.