Sharing Marketing Insights To Inspire, Educate & Innovate
Is YouTube An Effective Social Media Platform For Travel Marketing?
By Dana Baasiri In the rapidly evolving digital landscape, platforms come and go, each vying for the attention of consumers. Among them stands YouTube, a ...
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Invoking Nostalgia: A Time-Turner in Modern Marketing
Are the nineties back? Nostalgia marketing is more than just a whimsical journey down memory lane; it's a savvy strategy that taps into the emotive ...
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Barbie’s Publicity Machine: A Lesson In Integrated Marketing
By Dana Baasiri Barbie might be the talk of the town but Mattel’s marketing team is the real star of the show. So, how did ...
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Is PR Dead: The Role of Public Relations in Travel and Tourism
By Dana Baasiri Traditional mass communication or publicity as we once knew it is a thing of the past. The public relations industry has come ...
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Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists
In the contemporary digital marketplace, building a rich database of engaged email subscribers is paramount for any business aiming to maintain a persistent dialogue with ...
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Secret Santa Gifts for the Marketing Guru in Your Life
The holiday season is here, and if you’ve drawn the name of a marketing maven in your Secret Santa pool, you’re in luck! Marketers, known ...
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Ownable, Memorable, and Exclusive Resort Programming
By Dana Baasiri In today’s experience-driven economy, travelers are spoiled for choice when it comes to hotels and unbeatable guest offerings. With 78% of ...
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3 Impactful Brand Activations And Why They’re So Effective
By Dana Baasiri In a world where consumers are bombarded with endless ads and marketing messages, brand activations are a powerful tool to raise awareness ...
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Ryan Reynolds and Wrexham Football Club: What Just Happened?
By Dana Baasiri Last year, “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” creator Rob McElhenney made headlines when they bought Wrexham Football ...
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How To Measure The Impact of Public Relations
By Dana Baasiri Public Relations has long been one of the most important tools in a company’s marketing toolkit. It helps to create awareness, boost ...
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Marketing Playbook From Rihanna’s Super Bowl Strategy
By Dana Baasiri Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist ...
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Romance Your Customers With Travel Partnerships
By Dana Baasiri Love may be in the air as the most romantic time of the year is upon us, but reaching couples and converting ...
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Who We Are
Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.
