Sharing Marketing Insights To Inspire, Educate & Innovate

YouTube social media marketing for travel brands

Is YouTube An Effective Social Media Platform For Travel Marketing?

By Dana Baasiri In the rapidly evolving digital landscape, platforms come and go, each vying for the attention of consumers. Among them stands YouTube, a ...
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Invoking Nostalgia: A Time-Turner in Modern Marketing

Are the nineties back? Nostalgia marketing is more than just a whimsical journey down memory lane; it's a savvy strategy that taps into the emotive ...
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Barbie Integrated Marketing Strategy 2023 Movie

Barbie’s Publicity Machine: A Lesson In Integrated Marketing

By Dana Baasiri Barbie might be the talk of the town but Mattel’s marketing team is the real star of the show. So, how did ...
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is public relations dead

Is PR Dead: The Role of Public Relations in Travel and Tourism

By Dana Baasiri Traditional mass communication or publicity as we once knew it is a thing of the past. The public relations industry has come ...
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Cultivating Quality Leads and Boosting Email Lists

Cultivating Quality Leads: Leveraging Travel Partnerships To Enhance Email Lists

In the contemporary digital marketplace, building a rich database of engaged email subscribers is paramount for any business aiming to maintain a persistent dialogue with ...
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Secret santa holiday gifts for the marketing guru

Secret Santa Gifts for the Marketing Guru in Your Life

The holiday season is here, and if you’ve drawn the name of a marketing maven in your Secret Santa pool, you’re in luck! Marketers, known ...
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Ownable, Memorable, and Exclusive Resort Programming

By Dana Baasiri   In today’s experience-driven economy, travelers are spoiled for choice when it comes to hotels and unbeatable guest offerings. With 78% of ...
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brand activations pop up events artist residency hotel entertainment

3 Impactful Brand Activations And Why They’re So Effective

By Dana Baasiri In a world where consumers are bombarded with endless ads and marketing messages, brand activations are a powerful tool to raise awareness ...
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Wrexham Football Club Marketing Ryan Reynolds

Ryan Reynolds and Wrexham Football Club: What Just Happened?

By Dana Baasiri Last year, “Deadpool” star Ryan Reynolds and “It’s Always Sunny in Philadelphia” creator Rob McElhenney made headlines when they bought Wrexham Football ...
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travel public relations hospitality

How To Measure The Impact of Public Relations

By Dana Baasiri Public Relations has long been one of the most important tools in a company’s marketing toolkit. It helps to create awareness, boost ...
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Superbowl Rihanna Hallftime Show 2023 Marketing Lessons

Marketing Playbook From Rihanna’s Super Bowl Strategy

By Dana Baasiri Rihanna’s 2023 Super Bowl Halftime Performance will go down in history as a masterclass in innovative marketing. On Sunday, the grammy-winning artist ...
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Couple romantic honeymoon resorts travel

Romance Your Customers With Travel Partnerships

By Dana Baasiri Love may be in the air as the most romantic time of the year is upon us, but reaching couples and converting ...
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Who We Are

Alliance Connection is a unique platform of industry-leading ideas and powerful, proficient, results-driven marketing opportunities. We connect lifestyle media, brand partners, and social influencers with the travel and tourism industry to reach and capture highly aligned audiences.

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