In the News

Dollar Flight Club’s & Hard Rock Hotel Riviera Maya Team Up For “Summer Like Heaven”

Hard Rock Riviera Maya

Alliance Connection is thrilled to launch a multi-brand lead-generating campaign, in partnership with Dollar Flight Club, to support Hard Rock Hotel Riviera Maya’s ‘Summer Like Heaven’ event.

Designed to reach a highly engaged traveling audience, the month-long sweepstakes is anticipated to reach 2 million impressions and collect a minimum of 12,000 email leads for the brand. Through dedicated e-blasts and social media promotion, participating brands’ collective audience will be encouraged to visit a dedicated sweepstakes entry page and enter for their chance to win a 4-night all-inclusive stay for two adults at Hard Rock Hotel Riviera Maya in the newly renovated, adult-only Heaven section. 

Brands supporting the sweepstakes include Inside Hotel, Inspire More, Inside Hook, Wondercade, Shift, and Fodor’s Travel Guide.

Simon & Schuster & Southern Living Magazine Sweepstakes Feature Paradisus Los Cabos- Adults Only

Alliance Connection kicks off a promotional sweepstakes with Simon & Schuster and Southern Living Magazine featuring Paradisus Los Cabos- Adults Only.

Aligned with the release of the beach read “The Paradise Problem,” by NY Times Best-Selling authors Christina Hobbs and Lauren Billings, this month-long digital campaign is estimated to reach over 5.5 million impressions. Through social media posts, paid digital ads, and e-blasts, Simon & Schuster and Southern Living magazine’s audience will be encouraged to visit a dedicated sweepstakes landing page and enter for their chance to experience paradise firsthand with a 5-night all-inclusive trip for two to Paradisus Los Cabos- Adults Only, including roundtrip airfare credit.

Mall of America’s And Nickelodeon Hotels & Resorts Offer Families A Pass To Paradise

Alliance Connection launches a family-focused partnership with Mall of America featuring Nickelodeon Hotels & Resorts running through May 31, with an anticipated reach of over 2.5 million impressions to an affluent and entertainment experience-driven audience.  

This month-long campaign, strategically timed for the peak spring season when families frequent Mall of America and the Nickelodeon Universe indoor theme park, is being promoted across Mall of America’s digital channels, including general and loyalty platforms. Additionally, it’s being showcased onsite within the mall venue through digital signage and featured in local radio market on-air spots, connecting with a fresh audience of entertainment-focused families in the Twin Cities, MN area, as well as tourists visiting from across the USA and Canada.

At the end of the campaign, two winners will be selected to win a 4-night family getaway each, one per Nickelodeon Hotel & Resorts location, including roundtrip airfare credit per person.

Paradisus Playa del Carmen – Riviera Maya Featured On FOX’s MasterChef JUNIOR

Alliance Connection orchestrates an iconic on-air moment for Paradisus Playa Del Carmen on the nationally televised FOX’s MasterChef JUNIOR.

In a special episode called “Thyme Travel,” one lucky contestant was awarded an unforgettable all-inclusive trip to Paradisus Playa del Carmen. The episode aired to reaching 2.8 million viewers nationwide and is also available on Hulu streaming services providing additional reach and exposure. 

Breathless Cancún Soul Resort & Spa featured on Live with Kelly & Mark

Alliance Connection is proud to have secured a national on-air feature for its client Breathless Cancún Soul Resort & Spa on Live with Kelly & Mark.

In the show’s fun Travel Trivia segment, a lucky viewer was left breathless as they won the ultimate adults-only retreat to the beachfront resort.

The hotel was featured prominently through enticing visuals, logo, and descriptive prize copy reaching 2.5M+ viewers nationwide.

 

Alamo Drafthouse Cinema & Hard Rock Hotel Riviera Maya Send Mom To Paradise

Alliance Connection executes winning partnership between Alamo Drafthouse Cinemas and our client Hard Rock Hotel Riviera Maya just in time for Mother’s Day.

Live through May 12th, this enter-to-win sweepstakes will reach movie lovers across 40+ theaters in 27 US Markets while highlighting the all-inclusive resort with both in-theater and digital exposure, reaching millions of movie-goers nationwide.

One lucky winner will be selected to win a 4-night All-inclusive trip for two adults to Hard Rock Hotel Riviera Maya. 

iHeart’s On Air with Ryan Seacrest Sweepstakes ft. Secrets Tulum Resort & Beach Club

Alliance Connection is proud to secure a Spring partnership with iHeart’s On Air with Ryan Seacrest and American Top 40, promoting Secrets Tulum Resort & Beach Club, is live through April 14th, 2024.

During this one-week promotional campaign, Premiere Networks’ popular radio host and pop culture icon Ryan Seacrest will invite his listeners from both On Air with Ryan Seacrest and American Top 40 to enter for the chance to win a romantic four-night Unlimited-Luxury® stay for two at Secrets Tulum Resort & Beach Club, including roundtrip airfare credit.

Throughout the promotional timeframe, the resort will be highlighted with both on-air and digital promotions including on-air mentions featuring Secrets Resorts & Spas brand name and tagline, mentions on American Top 40, social media posts and a dedicated entry online page on OnAirwithRyan.com and AT40.com featuring Secrets Tulum Resort & Beach Club image, prize copy, and opt-in box.

Karisma Hotels & Resorts Dominates Airwaves With 3 National TV Placements

Alliance Connection secures TV takeover for its client Karisma Hotels & Resorts with three national TV placements during Spring Break week.

Margaritaville Island Reserve Riviera Maya reached over 1 million viewers on the Daytime Emmy Nominee Talk Series, The Jennifer Hudson Show during a Spring Celebration segment where a special education teacher Kina Evans, founder of Bully Talk Inc., a nonprofit dedicated to combating bullying and empowering youth was recognized.

Azul Beach Resort Negril stole the spotlight on The DREW Barrymore Show, captivating over 1.5 million viewers across the nation as a deserving couple was awarded the honeymoon they never had with a romantic stay at the adults-only resort. While Margaritaville Island Reserve Riviera Cancun made a grand appearance during Live with Kelly & Mark’s Travel Trivia Segment reaching over 2.5 million viewers nationwide viewers.

All three resorts dazzled audiences with enticing broll and imagery, logo inclusion, and descriptive copy. 

Paradisus Palma Real Golf & Spa Resort Featured On TODAY with Hoda & Jenna


Alliance Connection launches partnership between Inspired By This — a renowned  lifestyle site dedicated to bringing readers everyday inspiration for their wedding, home, entertaining, family, business and style — and client UNICO 20˚87˚ Hotel Riviera Maya for an exciting giveaway.  

Following Inspired By This’ editor’s stay at the adults-only hotel, the popular lifestyle brand is offering loyal readers the chance to experience this resort firsthand by entering to win a 4-night all-inclusive stay for two.

The campaign is strategically timed with the release of an editorial feature spotlighting the property and all of its unique amenities. Throughout the week, the giveaway and resort are prominently being featured online, through newsletters, and several social media posts reaching hundreds of thousands of discerning consumers.  

Inspired by This & UNICO 20°87° Hotel Riviera Maya Inspire Readers

Alliance Connection launches partnership between Inspired By This — a renowned  lifestyle site dedicated to bringing readers everyday inspiration for their wedding, home, entertaining, family, business and style — and client UNICO 20˚87˚ Hotel Riviera Maya for an exciting giveaway.  

Following Inspired By This’ editor’s stay at the adults-only hotel, the popular lifestyle brand is offering loyal readers the chance to experience this resort firsthand by entering to win a 4-night all-inclusive stay for two.

The campaign is strategically timed with the release of an editorial feature spotlighting the property and all of its unique amenities. Throughout the week, the giveaway and resort are prominently being featured online, through newsletters, and several social media posts reaching hundreds of thousands of discerning consumers.  

Pik-Nik’s ‘Aquaman and The Lost Kingdom’ Sweepstakes Feature Meliá Orlando Celebration

Alliance Connection is thrilled to announce the launch of Pik-Nik’s “Aquaman and The Lost Kingdom” Sweepstakes featuring Meliá Orlando Celebration. Now through April 26th, 2024, consumers are encouraged to visit the dedicated sweepstakes landing page on Pik-Nik.com or scan the QR codes found on-pack across Pik-Nik snacks packs to enter for a chance to win a 5-day/4-night family getaway at Meliá Orlando Celebration, including round-trip air transportation, plus ‘The Lost Kingdom’ digital movie.

During this three-month integrated campaign, Meliá Orlando Celebration is receiving substantial exposure across on-pack, in-retail and digital platforms nationwide, specifically targeting potential family travelers. Resort brand exposure includes a minimum of 1 Million Pik-Nik packages on shelves in 10,000 grocery stores across the USA containing a promotional burst featuring the resort logo, resort imagery and prize copy for the sweepstakes, website inclusion and a dedicated landing page, social media exposure across Facebook, X, and Instagram, and multiple newsletters.

The campaign is anticipated to garner 17M+ impressions nationwide.

Couples Resorts Swept Away Negril & Alliance Connection To Sweep Travelers Off Their Feet

Continuing to pave the way in resort programming and experiential marketing, Alliance Connection is proud to partner with Couples Resorts Swept Away Negril to introduce the “Get Swept Away Summer Event Series” in Jamaica featuring two exclusive and immersive events:

“Disconnect to Connect” — a health and wellness getaway for active couples looking to disconnect from the everyday, reconnect with each other.

“Arts, Beats and Eats” — a harmonious blend of culture, music, mixology, and crafted menus that’s an exclusive symphony of flavors and rhythms.

Alliance Connection has been tasks with designing, producing, and bringing these events to life, in addition to supporting their success with a robust media, brand partnerships, and influencer marketing strategies. 

Alliance Connection Launches Macaroni KID Publisher Takeover at Paradisus Grand Cana

Alliance Connection kicks off their annual Macaroni KID editorial and digital media collaboration at client resort Paradisus Grand Cana with 40 publishers. Macaroni KID is the nation’s largest single publishing platform with 400+ publications that reach 3 million families in 4,000+ communities across the United States and Canada. 
 
The beachfront resort welcome 40 of Macaroni KID’s publishers for a memorable and impactful event that encompassed a highly-curated itinerary filled with many surprises that highlight the family experience at Paradisus Grand Cana.
 
As a result, the host resort will receive 2 national editorial spotlights, 250 local community editorial articles, and more than 300 social media posts that capture Paradisus Grand Cana as the ultimate family getaway. 

“Chill Out & Read” at Breathless Cabo San Lucas Resort & Spa® with Hachette Book Group

Just in time for romance season, Alliance Connection is excited to launch of the ‘Chill Out & Read’ Sweepstakes, running through March 1st, in partnership with Hachette Book Group and their romance publishing division, Forever, showcasing Breathless Cabo San Lucas Resort & Spa® as the ultimate book lover getaway.

This digital multi-channel campaign, designed to provide female readers (aged 25-50), will be actively promoted across Hachette’s publishing divisions, including Hachette, Grand Central, and Forever, with an estimated 4.5 million impressions.

As part of the campaign, the lucky winner will not only get the chance to experience Unlimited-Luxury® at Breathless Cabo San Lucas Resort & Spa but will also have the opportunity to indulge in unlimited reading time with some of the latest best-selling romance/women’s fiction releases from Forever. These titles include “The Princess of Thornwood Drive” by Khalia Moreau, “The Second Chance Year” by Melissa Wiesner, “Never Met a Duke Like You” by Erica Ridley, and “Jana Goes Wild” by Farah Heron.

The campaign features the resort across its marketing through a dedicated landing page, emails, social media, and paid digital media. 

ME Cabo featured on Live With Kelly & Mark’s Travel Trivia Segment

Alliance Connection is excited to kick off the new year with national on-air coverage for its client, ME Cabo.

 

In a fun and highly engaging travel trivia segment on the longstanding talk show Live with Kelly & Mark, the resort was featured as the ultimate prize giveaway with enticing broll and prize copy mention. Reaching 2.5M+ viewers across the country, the collaboration was a big win for ME Cabo. 

Alliance Connection Partners With Zoëtry Agua Punta Cana for “Mind, Body + Sol” Retreat

In 2024, wellness travel is a dominating trend — one that Alliance Connection is proud to embrace as it helps resort client Zoëtry Agua Punta Cana curate an exclusive wellness retreat for travelers seeking a transformative experience called the “Mind, Body, + Sol” Retreat taking place on March 7-10.

With exclusive, intimate classes and workshops led by top experts ranging from restorative yoga to meditation, sound bath experiences and soul-connecting moments, the event will encompass some of the most renowned well-being instructors in the space including Koya Webb — an internationally recognized yoga teacher, celebrity holistic health coach, author, speaker, & vegan activist, Carrie Bailey & Andrew Francis —owners and founders of ZENDEN Meditation, a meditation app called Everything Spiritual, and Margaret Townsend — a certified and practicing breath work facilitator and Hakomi mindful somatic psychotherapy practitioner.

Dreams Bahia Mita Surf & Spa Showcased on the Nationally Televised FOX’s MasterChef JUNIOR: Home for the Holidays Special

Alliance Connection cooks up a festive on-air collaboration between resort client Dreams Bahia Mita Surf & Spa and the renowned Master Chef Junior for a special holiday episode featuring a surprise giveaway to the resort. 

In an exclusive “Ghosts of Holiday Presents” episode, celebrity chef and host Gordon Ramsay welcomed nine young culinary contestants to cook up holiday-themed delights where the challenge prize was a surprise all-inclusive getaway to the dreamy family-friendly resort in Mexico— awarded by none-other than Mexican-American celebrity chef Aarón Sánchez.

The episode featured a spotlight of the property through enticing b-roll visuals and verbal features during this special surprise challenge award announcement.

With the resort client featured on-air to nationwide audiences, this collaboration showcases our commitment to delivering exceptional exposure.

“The 10 Days of St. Nik” Hits The Airwaves on 92.5 XTU – Philly’s Country Station Featuring Dreams Resorts Vista Cancun Golf & Spa Resort

Alliance Connection is thrilled to announce “The 10 Days of St. Nik” on-air partnership with Philly’s #1 Country Radio Station, 92.5 XTU, featuring Dreams Vista Cancun Golf & Spa Resort.

This three-week top market radio holiday campaign aims to reach 461,300 listeners per week. Listeners of 92.5 XTU will be prompted by radio spots to tune in to the popular afternoon host, Nicole Michalik, at various times throughout the day and participate in the ‘St. Nik’ cue-to-call. The correct caller stands a chance to win a qualifying prize valued at $50 or more and will be entered into the grand prize drawing—a 4-night Unlimited-Luxury® stay at Dreams Vista Cancun Golf & Spa Resort. Additionally, digital website content and e-blasts posted on the station’s digital channels will encourage the audience to listen in for a chance to win

Overall, the program is estimated to reach over 1.6 million impressions across on-air and digital platforms.

The Bobby Bones Show Holiday Giveaway Spotlights Meliá Orlando Celebration

Alliance Connection is proud to bring to life an exciting on-air, digital and social collaboration with none other than The Bobby Bones Show, showcasing Meliá Orlando Celebration,.

Following Eddie Garcia and his family’s delightful stay at Meliá Orlando Celebration over the Thanksgiving Holidays, The Bobby Bones Show co-host is hosting a week-long national giveaway – promoted both on air and digitally – detailing the incredible holiday programs he experienced at the hotel, while encouraging listeners to participate for a chance to craft their own family getaway at Meliá Orlando Celebration.

A “Breathtaking” Collaboration for Zӧetry Agua Punta Cana’s Mind, Body + Sol Retreat

Alliance Connection is thrilled to announce the launch of the ‘Mind, Body + Sol Getaway’ sweepstakes featuring Zӧetry Agua Punta Cana, in partnership with Hachette Book Group’s Workman Publishing. This exciting promotion, highlighting the 2023 release of ‘The Breathwork Companion’, will run until January 22nd, 2024, and is on track to garner over 3 million impressions.

Following the announcement of Zöetry’s ‘Mind, Body + Sol March 2024 Retreat,  the sweepstakes aims to encourage consumers to secure their spots at the event, while offering  one lucky winner and their guest the chance to join the retreat with a 5-day stay and exclusive access to the resort’s rejuvenating well-being activities, including a workshop with breathwork expert Margaret Townsend,  author of The Breathwork Companion.

Paradise with Every Step: Foot Locker FLX Rewards & Azul Beach Riviera Cancún Launch Collaboration

Alliance Connection is excited to “kick” off the highly anticipated Foot Locker FLX Rewards Holiday Sweepstakes featuring  its client, Azul Beach Resort Riviera Cancún that is running through January 6th, 2024.

During the 6-week digital and in-store retail campaign, Azul Beach Resort Riviera Cancún will be promoted by the leading retailer of athletic shoes and apparel as the ultimate all-inclusive destination, and it is estimated to reach 27M+ overall impressions.

Throughout the multi-channel sweepstakes, consumers will be encouraged by promotional banners, e-blasts, social media content, and digital in-store banners in selected Champs stores across the US, to redeem points using their FLX Rewards account for their chance to win a 5-night stay for a family of four at Azul Beach Resort Riviera Cancún.

Launching the Ultimate Family Getaway with Girls’ Life & Margaritaville Island Reserve

Alliance Connection unveils the Girls’ Life Magazine Holiday Campaign featuring Margaritaville Island Reserve Riviera Cancún just in time for the holiday season. This sun-soaked campaign runs from today until December 31st, 2023, and is set to bring some tropical warmth to the cold winter days. 

Over the course of this 6-week giveaway campaign, Margaritaville Island Reserve Riviera Cancún will be positioned as the ultimate family-friendly destination, gaining promotional exposure through both in-print and digital channels, with an anticipated reach of 4M+ impressions.

This campaign is not just about numbers; it’s about aligning with the holiday spirit and reaching families looking for their perfect getaway. Through this thoughtfully curated mix of print and digital marketing, both brands will reach millions of consumers at a prime time. 

Slapshot to Sunblock: Canadian Hockey League Teams Up with Nickelodeon Hotels for a Net-Winning Partnership

Alliance Connection is beyond excited to announce a dynamic partnership between the Canada Hockey League (CHL) and Nickelodeon Hotels & Resorts Punta Cana, launched during the CHL’s inaugural game on November 4th and set to run until March 1st, 2024.

Over the next five months, this campaign will captivate 40K+ Canadian families attending CHL’s Western Hockey League games while promoting Nickelodeon Hotels & Resorts Punta Cana as the ultimate family destination. Throughout the 2023-2024 season, attendees at the 16 games will be encouraged by in-stadium screen spots and digitally, to visit a dedicated sweepstakes landing page hosted on the WHL website, and enter for a chance to win an all-inclusive family getaway.

This partnership is more than a marketing strategy; it’s an opportunity to blend the thrill of hockey with the allure of a dream vacation. 

Juicy ‘Family Getaway Sweepstakes’ With Langers & Meliá Orlando Celebration

Alliance Connection kicks off The Langers ‘Family Getaway Sweepstakes’ in partnership with the stunning Meliá Orlando Celebration that is live now until April 30th, 2024. 

During this extensive six-month multi-channel campaign, Meliá Orlando Celebration will receive substantial exposure across digital and in-store retail platforms nationwide, reaching over millions of impressions, specifically targeting potential family travelers. Starting today, consumers are encouraged to visit the dedicated sweepstakes landing page on Langers.com to enter and stand a chance to win a 5-day/4-night family getaway in a 2-bedroom suite at Meliá Orlando Celebration, including round-trip air transportation.

This partnership combines the best of two worlds: Langers’ delicious tropical blend juices and the luxurious Meliá Orlando Celebration experience. It’s a campaign that we’re proud to be a part of, and one that promises to bring joy and excitement to families nationwide.

Cinemark’s Annual Campaign Meets Exotic Island Escape

We’re thrilled to share the launch of our spectacular holiday partnership with Cinemark Theaters, featuring our client Hard Rock Hotel & Casino Punta Cana. Live through the end of the year, this campaign is already captivating audiences across the country.

Aligned with Cinemark’s major annual campaign, which highlights blockbuster releases and holiday-themed merchandise, this enter-to-win campaign is projected to reach millions of movie-goers nationwide. During the program, Cinemark’s reward members are prompted through in-theater and digital promotion to enter the sweepstakes for a chance to win an Island Escape at the all-inclusive Hard Rock Hotel & Casino Punta Cana, including in-theaters digital menu boards, website/mobile dedicated landing pages and banners, email inclusion in several newsletters and e-blasts, and social media in-feed posts and stories. 

This collaboration illustrates the power of aligning complementary brands. By merging Cinemark’s influence in the entertainment industry with the luxury appeal of Hard Rock Hotel & Casino Punta Cana, we’ve created a dynamic campaign with a reach extending to over 40 million movie-goers nationwide.

Nicole Scherzinger Spotted at Alliance Connection’s Client Resort, Breathless Cancun Soul

Global superstar Nicole Scherzinger and her boyfriend visited Breathless Cancun Soul Resort & Spa for a relaxing getaway at the beachfront resort, as part of a larger celebrity collaboration initiative led by Alliance Connection for its client resort that is generating awareness around its latest Vacation Mode marketing campaign. 

The iconic singer documented her experience at Breathless Cancun Soul through several social media posts on her own channels reaching 5 million followers with photos, stories and Instagram Reels. Her stay captured the attention of celebrity blogs and media publications that divulged the steamy details of her stay at the resort, including the likes of Daily Mail, Hello! Magazine, Yahoo, The Sun and more. 

FOX’s Game Show “Who The Bleep is That” Teases Contestants With Trips to Margaritaville Beach Resorts Cap Cana & Riviera Cancun

When it comes to winning, there’s no better motivation than all-inclusive tropical getaway to place like the Margaritaville Beach Resorts. As part of an integrated entertainment marketing partnership, Margaritaville Beach Resort Cap Cana and Margaritaville Beach Resort Riviera Cancun were both featured on FOX’s latest game show, “Who The Bleep is That”, reaching over 1 million viewers across the United States, including major markets such as New York, Los Angeles, Chicago, Dallas, and San Francisco.

During the segment – hosted by stand-up comedian and actor Jeff Dye – the resorts were highlighted with imagery, logo, and key messaging points. Additionally, the prize is also featured at the beginning of bonus rounds, providing extra visibility. 

Beachly Features Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort

Alliance Connection launches promotional partnership between Beachly — the premiere beach lifestyle subscription box — and its client Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort. 

As a highly-engaging multi-channel giveaway – estimated to reach 2 million consumers – Beachly consumers are encouraged by print and digital promotion (social media, website, emails) to complete a few steps to enter the giveaway, all which give high visibility to the resort. 

As the exclusive travel prize provider, the resort is included in full marketing exposure throughout the campaign including a sweepstakes landing page, resort opt-in included on entry form, print inclusion in the in-box insert for this Fall season that will go to every member that directs to the sweepstakes landing page, member email blast, and social media inclusion. At the end of the program, one lucky winner will be the recipient of a 4-night all-inclusive stay for two adults to Meliá Punta Cana Beach- Adults Only- All Inclusive. 

Alamo Drafthouse Cinemas & Margaritaville Beach Resort Riviera Maya Come Together For Digital and In-Theatre Partnership

Alamo Drafthouse Cinemas and Margaritaville Beach Resort Riviera Maya are partnered up by Alliance Connection for a digital and in-theatre sweepstakes – perfectly timed for National Drink Beer Day on September 28th.

Alamo Cinemas Drafthouse will highlight the all-new, adult only, Margaritaville Beach Resort Riviera Maya and Oktoberfest programming with front-and-center promotional exposure across 40+ theaters in 27 US Markets, estimated to reach 5M+ impressions amongst movie-goers and beer-lovers during this Fall season. One lucky winner will be selected to win a 4-night Island Reserve Inclusive stay for two adults, plus roundtrip airfare (capped at $500 per person).

Girlboss Media and Breathless Riviera Cancun Resort & Spa Giveaway Leave Consumers “Breathless”

Alliance Connection has teamed up popular lifestyle media company Girlboss with resort client Breathless Riviera Cancun Resort & Spa for a digital partnership that that is crafted to enhance newsletter sign-ups and brand engagement by encouraging millions of consumers to sign up for Girlboss Daily and enter for their chance to win an Unlimited-Luxury® 4-night getaway to the all-adult beachfront resort.

The campaign features the resort front-and-center as the exclusive travel prize partner and is promoted through social media posts, e-blasts, and a dedicated giveaway page on Girlboss.com and is expected to generate 10 million impressions for both brand partners.

Alliance Connection Bridges The Gap Between Luxury Resorts & Movie Enthusiasts With This Regal Cinemas Partnership

Bridging the gap between luxury resorts and movie enthusiasts, Alliance Connection has partnered its resort client Dreams Curaçao Resort, Spa & Casino with the cinematic giant Regal Cinemas for an integrated theatrical partnership that is live through September 28th, 2023. 

To promote Regal Unlimited™ Movie Subscription Pass to movie-goers, Regal has challenged its 480+ theaters across the US to create distinctive in-person lobby table displays, strategically designed to encourage sign-ups for the subscription program that is amplified with a multi-platform sweepstakes inviting their audience to potentially win an Unlimited-Luxury® vacation at Dreams Curaçao Resort, Spa & Casino.

To top it off, Regals’ consumers will have access to a limited-time special offer promoted in banners throughout Regals’ platforms through October 31st, 2023 — providing them with exclusive perks while simultaneously giving the resort opportunity for additional bookings.

The campaign spotlights the resort throughout in-theater signage, e-blasts, in-app banners, web inclusion and social media posts and is projected to garner an estimated 50+ million impressions.

Calling All Dads for The Dad’s Summer of SpongeBob Sweepstakes

Alliance Connection launches much-anticipated partnership with The Dad and Nickelodeon Hotels & Resorts Punta Cana as an extension of the brand’s on-site participation in Sun, Slime, Social and to amplify the support of Summer of SpongeBob.

The Dad — the most engaged community of parents on social media — along with BDG Media brands’ Scary Mommy, Romper & Fatherly, will use fun & exciting content captured by The Dad during his stay at Nickelodeon Hotels & Resorts Punta Cana as they encourage their combined audience with social posts and e-blasts to enter for their chance to win the ultimate family beach vacation to the resort.

Pringles LATAM & HyperX Gaming Sweepstakes Feature The Hard Rock Hotel Riviera Maya

Alliance Connection is excited to announce that a powerful partnership with Pringles LATAM & HyperX Gaming for a sweepstakes featuring Hard Rock Hotel Riviera Maya that is currently live through September 30th, 2023.

The multi-platform campaign — hosted by Kellogg’s LATAM and open to Mexico residents only — is estimated to reach 20+ million consumer impressions through 10 million product units printed and distributed in Mexico, plus 10 million digital impressions.

During the program, consumers are encouraged by print and digital elements to visit a dedicated landing page and register for their chance to win an All-Inclusive vacation to Hard Rock Hotel Riviera Maya. 

Throughout this exciting market-focused program, the resort is being featured with brand assets, visuals, and copy throughout CPG Can Packaging, a dedicated landing page, social media posts, and paid ad campaigns. 

Alliance Connection Levels Up The Game With HyperX Influencer & Consumer Event At Hard Rock Hotel Riviera Maya

Alliance Connection launches successful influencer and consumer event to spotlight the first-ever HyperX Gaming Lounge in the Caribbean at the Hard Rock Hotel Riviera Maya. Several content creator and influencers with a combined following of millions were flown in to experience the all-new gaming lounge that Alliance Connection brought to life.

The multi-day event invited resort guests of all ages to partake in a range of fun activities from pool parties to epic gaming tournaments, and much more. The epic gaming lounge at Hard Rock Hotel Riviera Maya features high-performance Gaming PCs, gaming consoles, a VR station, and the latest HyperX peripherals, offering an enhanced experience for any type of gamer.

Alliance Connection’s Madison Salyer Interviewed in Travel Weekly About Margaritaville Music Series

Alliance Connection is proud to have kicked off the Summer of Music series at the Karisma Hotels & Resorts-owned and -operated Margaritaville in Cap Cana where we helped spearhead efforts to find international talent for the event. In attendance at the very first event in Cap Cana was the renowned travel trade publication, Travel Weekly who got to experience the powerful blend of music and influence with some of the talent that Alliance Connection secured.

Travel Weekly caught up with Alliance Connection’s executive director, Madison Salyer who said the TikTok factor was a big part of these artists’ overall appeal. “We’ve seen a change in the past few years as influencers have evolved to become content creators rather than just social influencers,” said Salyer. “We’ve seen them become really good at creating entertainment videos, and with TikTok, we’re also seeing so many big artists find their start there. So we thought bringing in [artists like Anderson and Nightly] would be a perfect match, for both social exposure and programming.”

The Summer of Music launch comes as many higher-end all-inclusives look to subvert guest expectations with enhanced entertainment, something travel advisors say is a welcome addition.  

Dollar Flight Club Features Hard Rock Hotel & Casino Punta Cana

Alliance Connection launches a multi-brand lead-generating campaign with Dollar Flight Club featuring its resort client Hard Rock Hotel & Casino Punta Cana just in time for the fall. 

Designed to reach a highly engaged traveling audience through digital and social media, the month-long sweepstakes is anticipated to reach a collective 1.5M- 3M+ impressions by focusing on the customer base of aligned brands such as Hinted, Frommer’s, Take More Adventures, Gear Patrol, Acanela Expeditions, and Wondercade. 

Hard Rock Hotel & Casino Punta Cana is being featured in one dedicated email blast per partner, in addition to social media support, a dedicated sweepstakes entry page with opt-in inclusion where consumers are encouraged to enter to win a 4-day/3-night all-inclusive vacation for 2 adults at Hard Rock Hotel & Casino Punta Cana plus a Flight Gift Card courtesy of Dollar Flight Club. 

Alliance Connection To Launch “Rock & Reel” Influencer Takeover At Hard Rock Hotel & Casino Punta Cana

Fresh off the heels of the all-inclusive Hard Rock Hotel & Casino’s impressive makeover, Alliance Connection has worked to secure, concept, and produce a powerful influencer activation that will spotlight the resort’s newly refreshed rooms, restaurants, and guest experiences.

With a dynamic group of influencers and content creators set to touch down on August 27, the event encompasses a thoughtfully-curated itinerary that allows them to create and play together in paradise. From immersive dining experiences to interactive beach activations, an entertainment-packed pool party and more, “Rock & Reel” is anticipated to generate millions of impressions and a plethora of content that will engage travelers.

Influencer activations and events such as this one are a true testament to the power of influencer marketing when it comes to amplifying a travel brand’s story and helping to shape the narrative.

Happily Ever After With Sugarfina & Secrets Moxché Playa del Carmen

Alliance Connection is thrilled to announce the launch of the much-anticipated partnership with Sugarfina’s “Happily Ever After Bridal Sweepstakes”, featuring the amazing Secrets Moxché Playa del Carmen, starting today through September 3rd, 2023.

To celebrate Sugarfina’s 2023 Wedding Collection, the adult-focused luxury candy brand will host a multi-platform campaign, which will be supported with cross-promotional efforts by various like-minded partners, including Kleinfeld Bridal, The Clear Cut and Farmgirl Flowers. Throughout the month-long program, brands will position Secrets Moxché Playa del Carmen as the ultimate romantic destination for couples, as they give their combined audience the chance to win amazing prizes, including a 3-night Unlimited-Luxury® stay for two adults at Secrets Moxché Playa del Carmen.

The program – estimated to reach 6.5 million consumer impressions across channels – will allow for massive brand exposure for the resort throughout website inclusion, in-store signage, social media exposure, and emails. 

Red Paddle Co.’& Margaritaville Beach Resort, Ambergris Caye in Belize Invite You To “Upgrade Your Adventure”

Alliance Connection proudly announces the launch of Red Paddle Co.’s “Upgrade Your Adventure” Sweepstakes featuring Margaritaville® Beach Resort, Ambergris Caye in Belize, now live through August 31st, 2023.

Throughout the digital and retail giveaway, popular inflatable stand up paddleboard partner Red Paddle Co. will encourage US & Canada consumers to register their paddleboards for a chance to “upgrade their adventure”  and win a 4-night stay for two at Margaritaville® Beach Resort, Ambergris Caye in Belize. The sweepstakes, anticipated to reach 2 million estimated impressions, will be promoted via Red Paddle Co.’s website and social channels.

Margaritaville Beach Resort Ambergris Caye, Belize Featured on TODAY’s Hoda & Jenna

Alliance Connection is excited to announce that Margaritaville Beach Resort Ambergris Caye, Belize was featured on TODAY’s Hoda & Jenna, reaching 4M viewers.

In a fun summer-themed “Boardwalk Bonanza” series, one lucky contestant completed all three games required to land the grand prize: a 4-night stay for two at Margaritaville Beach Resort Ambergris Caye, Belize.

This exciting win ended up being a Honeymoon Trip for the newly-wed contestants!

During the giveaway the resort was promoted with a 10-15 second spot as a part of the “Boardwalk Games” segment including resort b-roll, promotional consideration credit at the end of the hour, and a clip featured on Today.com providing further amplification. 

Viz Media & Hulu Partner Up With Falcon’s Resorts by Meliá All Suites – Punta Cana

To celebrate the July release of Hulu’s zombie comedy anime show “Zom100: Bucket List of the Dead”, Alliance Connection has partnered its client, Falcon’s Resorts by Meliá All Suites – Punta Cana, with Viz Media to host the “Zom 100 Scavenger Hunt Sweepstakes” featuring beginning July 1st through the 24th. One lucky winner has the chance to win a 4-night all-inclusive “resortainment” experience to Falcon’s Resorts by Meliá All Suites – Punta Cana, plus the chance to experience Katmandú Park with a day-pass. 

The multi-platform sweepstakes is anticipated to reach 10M+ Impressions. Throughout the promotional timeframe, Falcon’s Resorts by Meliá All Suites – Punta Cana will be featured as at ultimate “resortainment” destination for family getaways, allowing for massive brand exposure throughout multiple outlets including website, email, and social media inclusion. 

The All-New Margaritaville Beach Resort Riviera Maya Featured On PBS WCNY’s 2023 Travel Auction

Alliance Connection is proud to have secured on-air features for the all-new Margaritaville Beach Resort Riviera Maya on PBS WCNY’s 2023 Travel Auction.

Reaching 1.8 million multigenerational consumers in Central New York, this 360˚ marketing campaign featured the resort on TV and Radio and supported with great online exposure, reaching a highly engaged travel audience.

Full resort marketing exposure included a 60-second TV promotional video, online placement on WCNY’s website, social media inclusion, a custom ad, resort menion on Classic FM radio station, and in-print feature on WCNY Connect Magazine that is sent to 15K member homes.

Consumers had the opportunity to visit the dedicated Travel Auction bidding page for their chance to bid and win a 4-night all-inclusive stay for two adults at Margaritaville Beach Resort Riviera Maya.

Grab Your Bestie & Check-Out Hachette Book Group’s “Besties Unforgettable Getaway” Feat. Margaritaville Beach Resort Cap Cana

In celebration of the June release of Julie Soto’s debut romance novel “Forget Me Knot”, Hachette Book Group is hosting a multi-partner campaign across social media and digital channels, garnering an estimated 3.8+ Million Impressions. 

Throughout the campaign that is promoted across Hachette’s publishing channels (Hachette, Grand Central, and Forever), Hachette Book Group is encouraging their audience to enter the “Besties Unforgettable Getaway” promotion for their chance to read with their “bestie” from paradise with an Island Reserve Inclusive® Experience to Margaritaville Beach Resort Cap Cana. 

The all-inclusive resort is featured as the exclusive travel prize partner across digital channels including social media, website, and even paid social media. 

Cubby & Azul Beach Resort Riviera Cancún Celebrate Summer With A ‘School’s Out Giveaway’

To celebrate the School Summer break, beginning today June 22nd through July 21st, Apartment Therapy Media, alongside sister brands and participating partners, will promote Azul Beach Resort Riviera Cancún and support the “Beyond All-Inclusive” campaign, as they give their combined audience the opportunity to win a Gourmet Inclusive® experience for two adults & 2 kids at Azul Beach Resort Riviera Cancún. 

The resort will be prominently featured in dedicated email blasts, social media support with resort tag, a dedicated sweeps landing page, and more. 

Participating partners include Kitchn, ClearPlay, and Dollar Flight Club, 

Alliance Connection Launches “Build My Bucket List” Influencer Activation — The First Of Its Kind

On the heels of Margaritaville Beach Resort Belize’s recent debut, Alliance Connection is set to launch its “Build My Bucket List” content creator activation, the first of its kind. The unique concept that was designed by the agency is a never-seen-before social media campaign that marries the power of content creators, fan engagement, and influence.

The first-ever Build My Bucket list will pair highly-aligned creators and take followers along for the travel journey through pre-pro
motion fan engagement that invites followers to help select some elements of their trip, real-time storytelling with onsite content, and post-stay follower sweepstakes that extends the longevity of the campaign and garner leads for future marketing.

The influencer activation is expected to generate 15 million brand impressions and reach 1 million unique consumers.

Nickelodeon Hotels & Resorts Punta Cana’s “Summer of SpongeBob” Takes Over Social Media With Mommy Poppins’ Summer Giveaway

Alliance Connection is excited to help spread awareness on Nickelodeon Hotels & Resorts Punta Cana’s highly anticipated “Summer of SpongeBob” with Mommy Poppins’ Summer  Giveaway that is now live through August 11th, 2023. 

Throughout the 2-month social driven campaign — estimated to reach 3.5M+ overall impressions — Nickelodeon Hotels & Resorts Punta Cana is being featured across digital and social channels as the ultimate summer destination for families, giving Mommy Poppins’ loyal family travelers the opportunity to win a tropical summer escape. 

Promotional exposure for the brand spans several channels including a dedicated landing page on MommyPoppins.com, a Summer of SpongeBob Promotional Booking Offer, a light box Popup targeted to all website visitors, and social media posts throughout the campaign that tag to the resort’s page.

The digital partnership highlighting Summer of SpongeBob is set to generate millions of organic impressions and heighten engagement for both Nickelodeon Hotels & Resorts Punta Cana and Mommy Poppins alike.

Alliance Connection Launches Apartment Therapy’s ‘Celebrate Summer Giveaway’ Featuring El Dorado Spa Resorts

To celebrate the kick-off of the summer, Alliance Connection partnered Apartment Therapy Media —  alongside sister brands and participating partners including Kitchn, Cubby and Matt’s Flights — with its client, El Dorado Spa Resorts, for a “Celebrate Summer Giveaway” that is live through June 17th.

The promotional partnership is a strategic alliance between the two powerhouse brands to support the resort’s “Life is Golden at El Dorado” campaign, as they give their combined audience the opportunity to win a romantic Gourmet Inclusive® experience for two at any El Dorado Spa Resorts. 

The giveaway is promoted across digital channels including a dedicated landing page, email blast, and social media support. 

Alliance Connection Launches Father’s Day Adventure Sweepstakes for Margaritaville Beach Resort Ambergris Caye, Belize

Alliance Connection is excited to launch the Father’s Day Adventure/Belize Beach Escape multi-partner email lead generating campaign featuring Margaritaville Beach Resort Ambergris Caye, Belize that is live through May 31, 2023. 

Campaign host, Dollar Flight Club, alongside participating partners, will feature the resort and the exclusive travel prize partner and highlight the various amenities on resort, encouraging visitors to “Explore, Relax and Choose Your Own Adventure”, as they give their combined audience the opportunity to win a Belize beach escape for two.

The giveaway –  promoted via email, website and social channels –  is anticipated to generate 2 Million+ impressions, and collect 15K+ new email leads for the brand.

Bustle Media Group’s “Girls Trip Giveaway” features UNICO 20°87° Hotel Riviera Maya

Alliance Connection is excited to announce a partnership with Bustle Media Group’s (BDG) “Girls Trip Giveaway” featuring UNICO 20°87° Hotel Riviera Maya. 

In anticipation of the May release of Emma Rosenblum’s debut novel “Bad Summer People”, BDG is hosting a multi-partner campaign that will run across social media and digital channels, with an expected reach of over 5M+ impressions. Throughout the campaign, BDG is encouraging their audience to pre-order the book and enter the “Girls Trip Giveaway” for their chance to read from paradise with an all inclusive escape to UNICO 20°87° Hotel Riviera Maya. 

Hard Rock Hotel Riviera Maya Featured On FOX’s Nationally Syndicated Pictionary Game Show

Alliance Connection is excited to have secured an on-air placement for Hard Rock Hotel Riviera Maya on FOX’s nationally syndicated Pictionary Game Show hosted by Jerry O’Connell and reaching 1M+ viewers.  

With the participation of Celebrity Captains – 
Full House actress Jodie Sweetin and Broadway actress Gabrielle Ruiz – one lucky team gets to win a 5-night stay for two at the all-inclusive Hard Rock Hotel Riviera Maya. During the prize announcement, the resort receives verbal and visual exposure through b-roll and copy points.

Alliance Connection Seals The Deal For 1-800 Flowers & Lionsgate’s Mother’s Day Sweepstakes featuring Generations Riviera Maya

Tied to the theatrical release of Lionsgate’s already-well received movie “Are You There God, it’s Me Margaret”, 1-800 Flowers is celebrating Mother’s Day with a digital sweepstakes giving  consumers the opportunity to enter for their chance to win a multi-generational family 4-night Gourmet Inclusive® getaway to Generations Riviera Maya.
The sweepstakes that was secured by Alliance Connection is being promoted by 1-800 Flowers and cross-promoted by the movie studio Lionsgate, with a prominent feature of the grand prize to Generations Riviera Maya across digital, social, and email channels.

Alliance Connection Partners Up Sozy And Margaritaville® St. Somewhere For Multi-Partner Giveaway ™

Alliance Connection is proud to launch Sozy’s Multi-Partner Giveaway featuring Margaritaville® St. Somewhere™ by Karisma. Beginning April 7th through May 5th, this lead-generating campaign will promote the resort through e-blasts and social posts, targeting millennial audiences and offering them the chance to win a unique getaway to Margaritaville® St. Somewhere™ by Karisma. The campaign is projected to generate 2M+ impressions and garner 20K+ new email leads for both brands.

The Gist’s Multi-Partner Spring Giveaway Features The All-new Margaritaville Island Reserve Riviera Maya

Alliance Connection is thrilled to launch The Gist’s Multi-Partner Spring Giveaway featuring the all-new Margaritaville Island Reserve Riviera Maya, running through May 5th. The Gist, alongside participating partners, will promote Margaritaville Island Reserve Riviera Maya and highlight the exciting pickleball offerings on resort, as they give their combined audience the opportunity to win an Island Reserve Inclusive® experience for two.

The giveaway is promoted via email, website and social channels, and anticipated to generate 2 Million+ impressions, and collect 12K+ new email leads for the brand.

Additional brand participating partners include The Daily Upside, Dollar Flight Club, The Dink Pickleball, The Donut and International Intrigue. 

Alliance Connection Lands Multiple Placements On PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes For Karisma Hotels & Resorts

Alliance Connection is excited to have secured on-air placements for its clients, Margaritaville Island Reserve Cap Cana, Margaritaville Island Reserve Riviera Cancún, Azul Beach Resort Riviera Cancún and El Dorado Seaside Palms, in PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes that will be running now through November 20th, 2023.

Reaching multigenerational consumers in the Chicago market, PBS’ annual fundraising sweepstakes began a 360 marketing campaign promoting four Karisma Hotels & Resorts properties as part of their prize donors in exchange for extended exposure via TV, digital and print. 

Resort exposure includes resort name, photo and prize copy throughout on-air TV spots reaching 2.3M+ viewers per trip, sweepstakes landing page and banners, direct mail featuring all prizes to hundreds and thousands of homes,  and e-blasts promoting the sweepstakes.

All-New Falcon’s Resort by Meliá Partners With Regal Cinemas

Alliance Connection is proud to continue supporting the all-new Falcon’s Resort by Meliá with great promotional exposure reaching families (and kids at heart) during this Spring season with a power partnership with Regal Cinemas.

This Spring, Regal’s Crown Club Rewards is hosting an enter-to-win digital sweepstakes, beginning April 3rd through April 23rd in alignment with release of Universal Pictures’ “The Super Mario Bros. Movie”, and the popular Spring Break holiday time period, intended to create excitement and engagement amongst their growing loyal audience. 

One lucky winner will be selected to win a 4-night all-inclusive stay for a family of 4 at Falcon’s Resort by Meliá, plus roundtrip airfare access to the hotel’s Katmandú Park. In addition, Rewards Members will have exclusive access to a special offer using the REGALFALCONS promo code, which will be displayed in banners throughout the Regal Rewards website and App.

The brand new resort is featured as the exclusive travel prize provider through e-blasts sent to over 2 million consumers, in-app banners reaching 5 million users, banners on a dedicated Sweepstakes Landing Page, and social media posts.

Nickelodeon Hotels & Resorts Punta Cana Featured On The Kelly Clarkson Show,

Alliance Connection is excited to have secured an on-air placement for Nickelodeon Hotels & Resorts Punta Cana on The Kelly Clarkson Show, reaching over 2 Million viewers across the nation.

In a segment dedicated to promoting Spring Break travel, Emily Kaufman (The Travel Mom) showcased Nickelodeon Hotels & Resorts Punta Cana as the epic family destination to escape to during Spring Break, while sharing first-hand experiences and tips from her trip to the resort last year.

The on-air segment touted enticing content that was captured by The Travel Mom, in addition to fun resort b-roll footage that gave viewers a glimpse of what awaits them at this paradise. 

One lucky audience member was also surprised with a 4-night Gourmet Inclusive® stay for four in a family suite at Nickelodeon Hotels & Resorts Punta Cana, making for a fun surprise and delight to fans of the show. 

Alliance Connection Shakes It Up With A National Margarita Day Giveaway

Alliance Connection launches CheapCaribbean’s National Margarita Day Giveaway featuring Margaritaville Island Reserve Riviera Cancún.

This exciting sweepstakes, will extend the life of the content from Jessica Hirsch @CheatDayEats’ stay  at Margaritaville Island Reserve Riviera Cancún and amplify consumer reach, offering their audiences the chance to win their own stay. The travel sweepstakes is anticipated to generate an additional 1.5M+ estimated impressions to the overall campaign. 

To highlight the elevated experiences available at Margaritaville Island Reserve Riviera Cancún during Margarita Month and to promote the giveaway, CheapCaribbean and Jessica will use curated-content captured by Jesscia during her stay, inclusive of amazing culinary experiences such as the famous Floating Taco and Margarita Mixology Tutorial. All week long, their combined audience will be encouraged by social posts and e-blasts to visit the Giveaway Entry Page for their chance to win their own 4-night Island Reserve Inclusive® Experience for two at Margaritaville Island Reserve Riviera Cancún, plus roundtrip airfare provided by CheapCaribbean.

Alliance Connection Unveils The Ultimate Valentine’s Day Dress And Honeymoon Giveaway

 “Just in” time for Valentine’s Day, Alliance Connection unveils an exciting partnership between Justin Alexander and our client Paradisus La Perla by Meliá Hotels International.

The Ultimate Valentine’s Day Dress + Honeymoon Giveaway that features brand partners Flora Nikrooz Lingerie and Thanks & Good Luck wedding day fragrance and is giving brides-to-be the chance to win a 4-day / 3-night romantic honeymoon at the idyllic adults-only, all-inclusive resort in Playa del Carmen, Mexico + more prizes.

The Lost Two and El Dorado Casitas Royale Invite Followers To “Travel the World with Your Love Valentine’s Day Sweepstakes”

Alliance Connection helps launch another match made in paradise with content creators The Lost Two’s “Travel the World with Your Love Valentine’s Day Sweepstakes” featuring Karisma Hotels & Resorts’ El Dorado Casitas Royale.

The social media giveaway that launched on Valentines Day is inviting the content creators’ followers to engage with content gathered from their recent visit for the chance to win their own 4-night stay at El Dorado Casitas Royale, and Crucial Memory by Micron Technology’s latest product to capture all their memories.

The partnership further amplified by brand partner Micron Technology on their brand channels and via consumer email marketing reaching an anticipated 6.7M overall impressions.

 

Meliá Caribe Beach Resort Featured On The Drew Barrymore Show

Alliance Connection is proud to have secured an on-air feature for its client Meliá Caribe Beach Resort on The Drew Barrymore Show reaching 1.5M+ US viewers nationwide.  
 
During the segment, an audience member was invited to participate in the show’s popular Pop Quiz game for a chance to win a big prize. After getting answering correctly, she was surprised with a 5-night all-inclusive stay for two at Meliá Caribe Beach Resort.
 
The property was featured prominently through descriptive prize copy as touted by the show’s host herself, in addition to stunning imagery that showcased the beauty of the resort. The integrated entertainment marketing partnership positioned Meliá Caribe Beach Resort as the ultimate Caribbean beach vacation in front of millions of discerning customers across the country,
Scroll to Top