In the News

Alliance Connection Shakes It Up With A National Margarita Day Giveaway

Alliance Connection launches CheapCaribbean’s National Margarita Day Giveaway featuring Margaritaville Island Reserve Riviera Cancún.

This exciting sweepstakes, will extend the life of the content from Jessica Hirsch @CheatDayEats’ stay  at Margaritaville Island Reserve Riviera Cancún and amplify consumer reach, offering their audiences the chance to win their own stay. The travel sweepstakes is anticipated to generate an additional 1.5M+ estimated impressions to the overall campaign. 

To highlight the elevated experiences available at Margaritaville Island Reserve Riviera Cancún during Margarita Month and to promote the giveaway, CheapCaribbean and Jessica will use curated-content captured by Jesscia during her stay, inclusive of amazing culinary experiences such as the famous Floating Taco and Margarita Mixology Tutorial. All week long, their combined audience will be encouraged by social posts and e-blasts to visit the Giveaway Entry Page for their chance to win their own 4-night Island Reserve Inclusive® Experience for two at Margaritaville Island Reserve Riviera Cancún, plus roundtrip airfare provided by CheapCaribbean.

Alliance Connection Unveils The Ultimate Valentine’s Day Dress And Honeymoon Giveaway

 “Just in” time for Valentine’s Day, Alliance Connection unveils an exciting partnership between Justin Alexander and our client Paradisus La Perla by Meliá Hotels International.

The Ultimate Valentine’s Day Dress + Honeymoon Giveaway that features brand partners Flora Nikrooz Lingerie and Thanks & Good Luck wedding day fragrance and is giving brides-to-be the chance to win a 4-day / 3-night romantic honeymoon at the idyllic adults-only, all-inclusive resort in Playa del Carmen, Mexico + more prizes.

The Lost Two and El Dorado Casitas Royale Invite Followers To “Travel the World with Your Love Valentine’s Day Sweepstakes”

Alliance Connection helps launch another match made in paradise with content creators The Lost Two’s “Travel the World with Your Love Valentine’s Day Sweepstakes” featuring Karisma Hotels & Resorts’ El Dorado Casitas Royale.

The social media giveaway that launched on Valentines Day is inviting the content creators’ followers to engage with content gathered from their recent visit for the chance to win their own 4-night stay at El Dorado Casitas Royale, and Crucial Memory by Micron Technology’s latest product to capture all their memories.

The partnership further amplified by brand partner Micron Technology on their brand channels and via consumer email marketing reaching an anticipated 6.7M overall impressions.


Alliance Connection “Kicks” Off Exciting Collaboration With Foot Locker and Hard Rock Hotel & Casino Punta Cana

Alliance Connection is proud to “kick” off a promotional partnership with the all-inclusive Hard Rock Hotel & Casino Punta Cana and Footlocker tied to the brand’s popular FLX Rewards Program reaching their 10M+ members.  

The exciting digital campaign will surprise & delight rewards members by encouraging them to redeem XPoints from their FLX Rewards account for a chance to win a 4-night stay for a family of four at the all-inclusive luxury resort.

Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe. With approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps.

Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels and Resorts Selects Alliance Connection To Lead Public Relations for their Margaritaville Island Reserve Resorts, Margaritaville St. Somewhere Resorts and Margaritaville Beach Resorts

Alliance Connection adds Margaritaville Island Reserve Riviera Cancun and Cap Cana, and Margaritaville St. Somewhere Holbox Island to its PR travel portfolio, in addition to the new Margaritaville Beach Resort, Ambergris Caye, Belize and Margaritaville Island Reserve Riviera Maya once the two properties debut in Spring 2023. With tropical locations set in dreamy destinations, each resort boasts a distinct and unique experience from an all-inclusive escape to an island hideaway and exclusive luxury. 

Alliance Connection will be driving the public relations strategy in the U.S. and Canada through compelling storytelling, exceptional media relations and distinct experiences that garner media coverage for the brands. 

Alliance Connection Partners McDonald’s Canada & Azul Beach Resort Negril

Alliance Connection is excited to have helped launch the McDonald’s Canada “December Drops” Campaign featuring Azul Beach Resort Negril which is live November 28- December 31, 2022.

Throughout the 4-week app-based partnership, Canadian consumers will be encouraged by digital banners and social media posts to visit the dedicated sweepstakes landing page in the McDonald’s App and enter for their chance to win one of five 4-night trips to Azul Beach Resort, plus roundtrip air credit.

 Azul Beach Resort Negril is featured as the exclusive travel partner throughout the campaign across the McDonald’s Canada in-app sweepstakes landing page and banners, and throughout social media posts.

Alliance Connection Secures Amazon Studios’ Partnership For Meliã’s INNSiDE New York NoMad

Alliance Connection is excited to have launched the Amazon Studios’ (Something From Tiffany’s) + Paper Source Sweepstakes featuring Meliã’s INNSiDE New York NoMad, live through December 25, 2022.

During the four-week promotional partnership, consumers will be encouraged by in-store signage, social media posts, e-blasts and digital banners, to visit the dedicated sweepstakes landing page and enter for their chance to win a 4-night stay for two at INNSiDE New York NoMad plus roundtrip air credit for two. The resort is featured prominently through hotel imagery, logo and copy across in-store signage, sweepstakes landing page, digital banners, social media posts and e-mails — garnering an estimated 4.2M+ impressions.

Alliance Connection Partners Margaritaville Island Reserve Cap Cana With Big Machine Label Group

Alliance Connection has partnered Margaritaville Island Reserve Cap Cana with Big Machine Label Group for a digital promotion tied to country music artist Gary LeVox’s new single, “Get Down Like That”. 
During the four-week campaign hosted on, fans will be encouraged by social media posts, e-newsletters, and web banners to visit the dedicated sweepstakes landing page and participate for their chance to win a 3-night Island Reserve Inclusive® Experience stay for two adults at Margaritaville Island Reserve Cap Cana. The resort is featured as the exclusive travel partner across the artist’s and label’s channels including a dedicated sweepstakes entry page, through email, website presence and social media channels.  

Zoëtry Wellness & Spa Resorts Enlists Alliance Connection To Craft A Content Creator Activation For Their #ArtofLife Campaign

The Alliance Connection Influencer Marketing Division was entrusted to craft a custom content creator activation for Zoëtry Wellness & Spa Resorts’ #ArtofLife campaign.

The team secured and executed a content creator activation for Zoëtry Casa Del Mar that highlighted the brand’s #ArtofLife campaign through wellness and romantic experiences that can be found at the breathtaking property, along with the Endless Privileges® at Zoëtry Wellness & Spa Resorts.

The content creators and influencers got to experience the boutique haven that offers guests luxury, the highest level of personal service, and enriching experiences from the destination’s rich history to the cuisine, and in turn tell the brand story to their millions of followers heightening the brand’s awareness and reach. 

Alliance Connection Teams Up El Dorado Spa Resorts & FabFitFun For The 2022 Winter Box Sweepstakes

Alliance Connection is proud to continue powering the travel prizing for FabFitFun’s seasonal boxes, with the latest Winter Box featuring El Dorado Spa Resorts. The 2022 Winter Box Sweepstakes surprises and delights FabFitFun members and engages new consumers by offering the chance to win a 5-day/4-night Gourmet Inclusive® stay for two adults at El Dorado Spa Resorts, including a $400 Náay Spa credit plus air credit for two. 
Running through January 11, 2023, El Dorado Spa Resorts will receive massive multi-platform exposure, reaching millions of consumers and potential new travelers throughout magazine ad inserts, a custom editorial article, dedicated email blast, multiple social media posts and a digital dashboard exclusive promotional offer. The travel collaboration is set to garner over 5 million impressions nationwide.

Margaritaville Island Reserve Cap Cana Featured In Nationally Syndicated Radio Promotion For Ryan Griffin’s New Single “Salt, Lime and Tequila”

Alliance Connected secures impactful, nationally syndicated radio promotion for its client Margaritaville Island Reserve Cap Cana with Red Street Records and iHeartRadio tied to Ryan Griffin’s new single “Salt, Lime and Tequila.”

Two of iHeartRadio’s popular syndicated shows, The Crook & Chase Countdown and After MidNite with Granger Smith are offering millions of listeners the chance to win a 4-day/3-night Island Reserve Inclusive® experience for two at Margaritaville Island Reserve Cap Cana. The resort is touted prominently through on-air spots and digital placement across the show’s websites and digital channels. 

Secrets Resorts & Regal Crown Club® Partner With Alliance Connection For An Exciting Collaboration

Alliance Connection partnered up Secrets Resorts & Spas with Regal Crown Club® for their Escape to Paradise with Secrets® Resorts Sweepstakes in anticipation of the theatrical release of rom-com “Ticket to Paradise,” starring Hollywood legends Julia Roberts and George Clooney.

This exciting enter-to-win sweepstakes hosted by Regal Crown Club captured audiences and engaged them on their website and mobile app while considering movie ticket purchases, and through their loyal newsletter subscribers. In addition, the resort was featured prominently on Regal’s marketing channels which directed their millions of loyalty members to redeem special booking offers at Secrets Resorts & Spas.

Alliance Connection Powers The Entertainment for One Of The Industry’s Most Prominent Conferences

Alliance Connection Powered The Entertainment for 11th Annual Conference with dynamic performances by American Idol season 8 finalist Matt Giraud and American Idol Season 14 runner-up Clark Beckham at Hard Rock Hotel & Casino Punta Cana. The annual conference welcomed destination wedding and travel specialists and advisor, preferred partners and vendors, in addition to the “who’s who” of hospitality including senior executives from world renowned resort and hotel brands in Mexico and the Caribbean. 

Nestle Water And Hard Rock Hotel Riviera Maya Paired Up By Alliance Connection

Alliance Connection is proud to have teamed up Nestle Water and resort client Hard Rock Hotel Riviera Maya for Nestle’s “Splash Blast Bottled Beats Sweepstakes” with the popular game franchise, Just Dance. The exciting promotion that is live through December 31, 2022 supports the re-launch of the Nestle Splash Blast water and the latest release of UBISOFT’s popular gaming franchise, Just Dance 2023. With the all-inclusive Hard Rock Hotel Riviera Maya, home to the HyperX Gaming Lounge, as the exclusive travel partner, this one-of-its-kind sweepstakes combines the perfect mix of gaming, music, and fun! 
During the 3-month-long digital campaign that includes this holiday season, Hard Rock Hotel Riviera Maya will be promoted as the ultimate rockstar all-inclusive paradise for millennial gamers and families with active teens and young adults, estimated to reach 75M+ overall impressions. Throughout the campaign, participants will be encouraged to visit the sweepstakes landing page and enter to win, then play through fun activities, videos, and games for more chances to win one of three, 4-night stays for two at the all-inclusive Hard Rock Hotel Riviera Maya, with air travel.

Alliance Connection Selected As The PR Agency Of Record by Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts, overseeing the public relations efforts for Nickelodeon Hotels & Resorts, El Dorado Spa Resorts, Azul Beach Resorts, Generations Riviera Maya

With locations in Riviera Maya and Riviera Cancun, Mexico, Punta Cana, Dominican Republic, and Negril, Jamaica, the all-inclusive luxury brand has turned to the full-service marketing firm to lead its publicity efforts in the U.S. and Canada.

Alliance Connection will spearhead the brands’ PR strategies by driving media coverage, developing content collaborations, influencer marketing campaigns, and promotional partnerships to heighten brand awareness and increase bookings for the resorts.

Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts Selects Alliance Connection To Lead Promotional Partnerships, Influencer Marketing and Events for their Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts

Alliance Connection adds Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts to its travel portfolio, as it has been secured to spearhead promotional partnerships, influencer marketing and event activations for the travel brand.

With three tropical locations and a fourth one opening in early 2023, each with a distinct and unique experience to offer, from an all-inclusive escape to an island hideaway or exclusive luxury, Alliance Connection will be crafting powerful collaborations and distinct, custom-curated experiences that bring the brand to life in front of consumers nationwide.

Alliance Connection’s “Where In The World” Influencer Marketing & Content Collaboration Campaign Makes An Official Return

For the first time since the return of travel, Alliance Connection designed, developed and executed their signature “Where In The World” content collaboration and influencer marketing campaign for Margaritaville St. Somewhere in Holbox Island, Mexico. 

Several highly-aligned influencers were carefully selected to share their wild “Where In The World” journey with their fans across their social media channels, where their mystery destination was revealed only 48 hours prior to their departure. Each day, fans were given the opportunity to help plan the influencers itinerary through voting platforms while each experience selected was highlighted through engaging stories and interactive reels that invited the follower to tag along with them. 

To further heighten the campaign’s impact and longevity, influencers shared a sweepstakes giveaway where one lucky follower got to plan own trip to St. Somewhere. 

The successful collaboration garnered an impressive 17.2 million impressions, 661 new followers, 6,081 new Instagram visitors, and captivating content for the client.

Alliance Connection Places Resort Client On The TODAY Show With Hoda & Jenna

Alliance Connection secures another impactful on-air collaboration for resort client Hard Rock Hotel & Casino Punta Cana with the TODAY Show with Hoda & Jenna.

As part of the show’s fun “Life’s A Beach” trivia segment, a loyal fan was given the chance to win a 4-night all-inclusive stay at the award-winning resort, just in time for her 60th birthday. The hotel was featured on-air to millions of viewers with stunning b-roll footage that enticed viewers and showcased all the resort has to offer.

Welcoming 30 Publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya

Alliance Connection welcomed 30 publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya for their annual Summer Getaway trip — a fun-filled week of exclusive themed activities, immersive experiences and an up-close-and-personal look at the all-new all-inclusive family resort. 

The custom curated itinerary served plenty of opportunities for the publishers to capture content and spread the word about one of Mexico’s top family hotels and the Summer of SpongeBob, from splashing around in the water park, to personal Slime experiences, lively shows, and Gourmet Inclusive dining and Instagrammable cocktails, resulting in editorial and social media coverage that reached millions of readers and followers nationwide. 

Another Big Screen Partnership For Resort Client Secured By Alliance Connection’s Promotional Partnerships Division

Regal Crown Club and Hard Rock Hotels Partner For Top Gun Maverick Giveaway

In anticipation of the theatrical release of “Top Gun: Maverick” and the kickoff to summer blockbusters, Alliance Connection secured a promotional partnership with Regal Crown Club for resort client Hard Rock Hotel Riviera Maya where fans with an exciting enter-to-win sweepstakes! Hosted by Regal Crown Club, the sweeps will capture millions of loyal consumers and feature the all-inclusive resort across its website, email database, a dedicated sweepstakes landing page, and social media channels. Additionally, members are treated to a members-only exclusive booking offer of a complimentary room upgrade at the All-Inclusive Hard Rock Hotels in Mexico and the Dominican Republic.

Alliance Connection Gets New Client Margaritaville Island Reserve Cap Cana Featured on Good Morning America

Alliance Connection is proud to have secured a feel-good, human interest segment for Margaritaville Island Reserve Cap Cana Resort on Good Morning America. In a heartfelt, once-in-lifetime moment where biological sisters were reunited for the first time since they were babies, they were surprised with a 4-night Island Reserve Inclusive® Experience in paradise at the all-new Margaritaville Island Reserve Cap Cana Resort to spend much needed quality time together. The trip giveaway and resort were prominently featured in a 10-15 second spot as a part of the segment to 3.5M viewers nationwide, with additional views across the show’s digital and social media platforms.

Alliance Connection Lands Celebrity Partnership for Breathless Resorts

In an effort to drive awareness and publicity to its resort client Breathless Resorts Cancun, Alliance Connection secured a celebrity visit from American singer, songwriter, dancer, actress, and television personality, Nicole Scherzinger. The pop star was flown down to the hotel for the ultimate luxury vacation, where she documented her VIP experience to her 5.2 million followers. Additionally, her steamy vacation was included in national publications such as E! News and Daily Mail, where the hotel was mentioned and received a total of 1.1 billion impressions.

Celebrating 12 Years Of Alliance Connection Being In Business

Alliance Connection is celebrating over a decade in business as it turns 12 years old this year. Founded by Melissa Mango, the agency started out with a small team but a big vision to embody the spirit of collaborations and partnerships as it revolutionizes the way travel brands connect with travelers. After countless successful collaborations, promotional partnerships, over 150 custom-produced events, Alliance Connection continues to help grow some of the most renowned travel brands in the industry including the all-inclusive Hard Rock Hotels, Nickelodeon Hotels & Resorts, Dreams Hotels & Resorts, Breathless Hotels & Resorts and many more.

Travelers Inspired To “Dream Big” At Dreams Natura Resort & Spa With TV Takeover Secured By Alliance Connection

Alliance Connection partnered up renowned family travel media correspondent Emily Kaufman, also known as The Travel Mom, for a satellite media tour and sweepstakes giveaway spotlighting Dreams Natura Resort & Spa. The collaboration featured an immersive stay at the resort that invited The Travel Mom to experience the unparalleled accommodations, amenities and family friendly experiences offered to guests, and in turn, share her experience to millions of avid consumers who were inspired to “Dream Big.” As a result, Dreams Natura Resort & Spa was featured to hundreds of thousands of viewers across 10 local news stations in desired U.S. markets, and to 14 million consumers digitally on the news stations’ websites in addition to The Travel Mom’s social media, email and website.

2.1 Million Receive A Chance They All Have Been Dreaming Of

Spring has sprung with this exciting in-box partnership with Dreams Resorts and FabFitFun, a lifestyle subscription box reaching over 2.1 million subscribers for an in-box and digital sweepstakes. Dreams Resorts is featured front and center in the Spring 2022 Box and across digital channels as the exclusive travel partner, rewarding FabFitFun’s loyal and new customers with a chance to win an all-inclusive trip to one of their “dreamy” resorts.

Delivering Big Results & Prizes with The Kelly Clarkson Show

In partnership with The Kelly Clarkson Show, we were able to deliver a big prize to a couple whose story has gone viral on TikTok of giving birth alone at a gas station. We were able to surprise them on behalf of Dreams Royal Beach Punta Cana with a romantic getaway.

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Alliance Connection Celebrates International Womens Day 2022!

As a women-owned and founded company, we’re recognizing the women that make Alliance Connection better each day. Here’s to strong women — we may know them, may we be them, may we raise them.

Celebration Through Collaboration at Yellowstone!

Today Yellowstone National Park turned 150 and Alliance Connection was on-site to celebrate. As part of the Explore Better campaign, in partnership with global hospitality leader Delaware North and strategic marketing company Miles Partnership, our team engaged our portfolio of trusted social influencers to produce authentic content and drive valuable social media exposure. Content creator Gareth Leonard depicts how his unique perspective paired with an immersive experience can craft an engaging story to excite and invite consumers to interact with a brand and its distinct offerings.

We Will Never Desert Our Partners!

Alliance Connection loves our partners so much that our partnership team spent 4 fan-cactus days in Tuscon, AZ brainstorming all the amazing things we can do together with you and our travel clients. We will share more of the great ideas that have come from this soon.

A Grand Time with TikTok Superstars Matt & Abby

Our Content Collaboration team joined forces with TikTok phenoms and YouTube superstars Matt and Abby Howard to create content to share with consumers of their unique look at the Grand Canyon. In partnership with Delaware North and Miles Partnership, the curated multimedia journey will be featured through the Explore Better campaign launching in the Spring of 2022.

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Love Is ON The Air!

You might hear many on-air promotional partnerships we’ve secured for our resort clients — starting with the Secrets Resorts & Spas “Love Unlimited Flyaway Sweepstakes” with Ryan Seacrest featured on the American Top 40 show and on iHeartRadio’s 200+ syndicated channels. 14 Million Listeners across 323 Radio Stations in top markets across the US. are getting the chance to win a 4-Night romantic stay for two adults to any Secrets Resorts & Spas location in the Caribbean, Mexico, or Central America.

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Hitting The Big Screen with Regal Cinemas

We are excited to partner Paradisus Hotels & Resorts with the release of Marry Me, the highly anticipated romantic comedy starring Jennifer Lopez, Owen Wilson and Maluma coming to theaters Valentine’s Day 2022. Wrapped around the release to theaters digital marketing campaign, Regal Cinemas will run a sweepstakes that captures the attention of the millions of rom-com and muder/mystery fans excited to see these films. The campaign timing is aligned with the anticipated Valentine’s Day release of Jennifer Lopez & Owen Wilson’s new romantic comedy, Marry Me, and we thought it could be the perfect opportunity to showcase the romantic-side of the resorts.

Dreams Do Come True On The Today Show

This is what “dreams” are made of! Check out this heartwarming collaboration between our client Dreams Jade Resort & Spa and The TODAY Show, who surprised an incredible nonprofit founder with a well-deserved all-inclusive vacation to the beautiful beachfront resort. We’re honored to have been part of this match made in paradise and successful collaboration!

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Kicking 2022 With Multi-Partner Campaign

We’re welcoming 2022 in with a multi-brand promotional partnership to one of our most romantic resort clients, UNICO 20º87º Hotel Riviera Maya. Just in time for Valentine’s Day, we paired up our resort client with cheddar news’ Need 2 Know podcast and other aligned brands to offer couples that chance to win an all-inclusive romantic escape for two!

This match made in paradise integrates renowned brands, including Dunhill Travel Deals, House Beautiful, Panda Sunglasses, Sivana East, Bright Cellars and Matt’s Flights – Cheap Flights.

Alliance Connection Welcomes AMR™ Collection To Its Travel Portfolio

Alliance Connection is excited to welcome AMR™ Collection as its newest travel client. With an impressive 7 unique luxury resort brands across Costa Rica, Curaçao, Dominican Republic, Greece, Jamaica, Mexico, Panama, Spain and St. Martin, AMR™ Collection is known for its beautiful 5 and 4 star beach resorts. Offering a brand to match every lifestyle and stage of life, its brand portfolio includes Secrets Resorts & Spa, Breathless Resorts & Spa, Dreams Resorts & Spa, Zoëtry Wellness & Spa Resorts, Sunscape Resorts & Spas, Now Resorts & Spa and more, AMR™ Collection provides an all-inclusive experience through its luxury concepts: Endless Privileges ®, Unlimited-Luxury ® and Unlimited-Fun®. The Alliance Connection Promotional Partnership Team will be securing and developing integrated brand partnerships for several of its resorts, heightening overall awareness, reach, and bookings to its properties.

Play For The Holiday!

In true #AllianceConnection fashion, we invite you to get into the spirit by enjoying our holiday playlist, which is filled with some of our team members’ favorite holiday classics and tunes:

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Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá Celebrate The Christmas Release of “American Underdog” With A Multi-Tiered Partnership by Alliance Connection

Alliance Connection is excited to launch a multi-tiered, integrated entertainment marketing partnership in support of the highly-anticipated Christmas Day theatrical release of “American Underdog” starring Anna Paquin, Dennis Quaid and Zachary Levi with Lionsgate, Salem Radio and Hotel Paradisus Cancún by Meliá. Just in time for the holidays, families across the nation are treated to the gift of travel with a chance to win an all-inclusive getaway in at Hotel Paradisus Cancún by Meliá.

The exciting campaign and our resort client is featured in 36 markets throughout the U.S. on 97 radio stations, including the #3 radio station system in the country. In addition to mass exposure on the aiwaves, the campaign is featured digitally to millions of fans and listeners through email, web banners, and engaging social media posts.

Alliance Connection Brings To Life HyperX Gaming Lounge at Hard Rock Hotel Riviera Maya — The First-Ever HyperX Resort Gaming Lounge In The Mexican Caribbean

Alliance Connection is proud to bring to life a thrilling partnership between HyperX and Hard Rock Hotel Riviera Maya debuting the first-ever HyperX resort gaming lounge for leisure travelers in the Mexican Caribbean. As the HyperX Lounge opens its doors today, resort guests can experience a true gamer’s paradise in the interactive lounge concept complete with high-performance gaming PCs, popular gaming consoles, a VR station, and the latest HyperX products offering an enhanced experience for any type of gamer.

The HyperX Gaming Lounge Riviera Maya will be the all-inclusive Hard Rock Hotel’s first venue for gaming-centric events, tournaments, and a dedicated space to host special appearances and extend travel invitations to the gaming industry’s best of the best, including HyperX personalities and influencers from around the globe. Alliance Connection helped bring the partnership to fruition throughout every stage including the concepting, procurement and operational logistics as they worked hand-in-hand with the resort team.

Alliance Connection Welcomes Delaware North To Travel Portfolio

We are incredibly excited to be welcoming Delaware North — a global leader in hospitality — to our emerging travel and tourism portfolio in collaboration with Miles Partnership. Our Influencer Marketing & Content Creator division at #AllianceConnection will be capturing content and valuable social media exposure for Explore Better, a valuable authority offering travelers unforgettable moments, immersive tours and excursions, and curated itineraries to explore the undiscovered across national parks.

Alliance Connection Produces Entertainment Takeover At Legends of Paradise Members Only Event at Hard Rock Hotel Los Cabos

For the last 18-months, like most of the world, our stage went dark but Alliance Connection brought light and new music to heal and unite us all with a multi-event entertainment series that was produced exclusively for Legendary Vacation Club members at Hard Rock Hotel Los Cabos. This included custom-produced events with each featuring an all-star ensemble cast and unique musical arrangements that have never been heard before in our “Awesome Anthems”, “Bubbles, Beats and Eats” and “Journey Through The Decades” limited edition shows.

Alliance Connection Awarded Travel Weekly Gold Magellan Award for Best Virtual Experience in Hospitality

Alliance Connection is proud to have been awarded a 2021 Travel Weekly Magellan Award in Hospitality – Best Virtual Experience for our LIVE At Home Series for Hard Rock Hotel & Casino Punta Cana. The Travel Weekly Magellan Award is an annual recognition of the top travel organizations and professionals worldwide. Winners are selected by an elite group of editorial staff and executives, making this an achievement that represents a high standard of excellence within the travel industry.

The award recognized “The LIVE At Home Series” which was a culmination of uplifting, intimate performances by talented American Idol Contestants that were livestreamed across social media to thousands of loyal fans, followers and clients in the height of the pandemic in April 2020. The virtual event series brought unity, light and healing through music and allowed fans around the world to connect with one another despite the distance.

Alliance Connection Launches Juicy On-pack Sweepstakes with Langers Juice and Meliá Caribe Beach Resort

Alliance Connection teamed up Langers Juice and Meliá Caribe Beach Resort for a juicy on-pack promotion featured on 750,000 juice boxes in over 10,000 national retailers to help drive sales of Langers Tropical Flavors: Mongo Mango, Pineapple, Island Blend, and Cucumber Lime Mint. Until the end of the year, consumers nationwide are invited to enter to win an all-inclusive family vacation in the Dominican Republic. In addition to retail exposure, Meliá Caribe Beach Resort is featured across digital channels.

Alliance Connection Ends The Month Of August With Breakthrough Results

As the industry continues to emerge out of a pandemic, Alliance Connection wraps up the month of August on a powerful note with a total of over 188 million impressions for its travel clients. across multiple channels for travel clients, including: The impressive results were achieved through a dynamic blend of marketing efforts including promotional partnerships and influencer activations, all at $0 marketing dollars. Spanning a multitude of channels, the collective exposure was garnered through emails, social media, radio listenership, digital exposure, TV viewership, retail traffic, print and opt-in leads.

Alliance Connection Launches “Sweet” Promotional Partnership With SugarFina, Paradisus Grand Cana and Many More

Alliance Connection launches a powerful promotional partnership with Sugarfina — the ultimate candy store and leader in the candy industry for unique candy gifts — and Paradisus Grand Cana which is featured as the ideal all-inclusive honeymoon.

Maximizing reach and awareness, the multi-partner bridals sweepstakes includes major brands such as GLAMGLOW, Urban Stems, and Pronovias Groups, leveraging each brand’s digital and social channels to engage an audience of 6 million+ nationwide consumers.

Alliance Connection Celebrates Fall With An In-Box Promotional Partnership Between FabFitFun and Paradisus Playa Del Carmen

It’s officially pumpkin spice latte season and Alliance Connection is celebrating by teaming up Paradisus Playa del Carmen and FabFitFun — a lifestyle subscription box reaching over 2.1 million subscribers — for an in-box and digital sweepstakes.

Paradisus Playa Del Carmen is featured front and center in the Fall 2021 Box and across digital channels as the exclusive travel partner, rewarding both loyal and new FabFitFun customers with a chance to win an all-inclusive trip to paradise. The multi-tiered promotion surprises and delights brand loyalists, reaches new audiences, and maximizes brand engagement for both partners alike.

Alliance Connection Launches Nationwide Summer Promotion with TGI Fridays™ and Hard Rock Hotel Riviera Maya

Alliance Connection partnered with TGI Fridays™, the number one casual bar and grill chain in America with over 320 locations across the country, for a nationwide Summer Pub Crawl Promotion that featured Hard Rock Hotel Riviera Maya. As a longstanding renowned brand, TGI Fridays™ has become a fan favorite that effortlessly reaches millions of consumers on multiple marketing channels. To heighten brand awareness and engagement, consumers were invited to stop in for a Mexican-themed menu with limited-time drink and food specials for the chance to win an all-inclusive stay in Mexico.

As the exclusive travel partner, Hard Rock Hotel Riviera Maya was featured front and center across the brand’s emails, social media and in-store signage nationwide. The promotion amassed over 33 million impressions, making it a winner for both partners.

NextTrip Selects Alliance Connection for Loyalty Program Development

Alliance Connection is excited to be welcoming NextTrip Journeys and NextTrip Business to our emerging travel and tourism client roster. NextTrip is a leading travel brand crafting curated vacation experiences on land, sea and across the globe and an innovative technology platform to book travel with ease from a large inventory of flights, hotels, alternative accommodations, and car rentals at discounted rates.

The Alliance Connection Product Development division will concept and create a loyalty program for NextTrip travelers, complete with features, functions, perks, and rewards that will help shape the customer journey, deepen brand loyalty and generate sales.

Alliance Connection Flexes Its Promotional Muscles With Life Time and Paradisus by Meliá

Alliance Connection flexes its promotional muscles with an exciting partnership between Life Time and Paradisus by Meliá where wellness lovers across the country are invited to join in on the Life Time Fall Flex 60 Day Challenge and “”embrace the new you.”” Paradisus by Meliá is featured as the sole travel provider to Life Time’s 1.3M+ members across 152 clubs in the U.S. Members who have been looking to start a new wellness routine can sign up for 60 days of daily workouts, recipes and lifestyle tips and enter for the chance to win a luxury all-inclusive beachfront vacation to Mexico or the Dominican Republic, plus a ton of other prizes.ncept and create a loyalty program for NextTrip travelers, complete with features, functions, perks, and rewards that will help shape the customer journey, deepen brand loyalty and generate sales.

Alliance Connection To Produce Entertainment Takeover At Iconic Legends of Paradise Members Event at Hard Rock Hotel Los Cabos

Alliance Connection is partnering with Legendary Vacation Club for the fifth time for an entertainment takeover at their iconic Legends of Paradise members event in sunny Mexico at the Hard Rock Hotel Los Cabos this fall.

With a total of 8 custom and exclusive performances and entertainment activations exclusively produced by Alliance Connection, the event will see dynamic experiences designed to further support membership sales and reward member loyalty. The shows will feature an All-Star lineup with iconic performances by finalists from American Idol, The Voice, and Dancing with the Stars that will be unveiled in the coming weeks.

Alliance Connection To Executive Produce Macaroni KID by CertifiKID Boondoggle Event at Meliá Caribe Beach

This year, Alliance Connection will be hosting over 30 Macaroni KID by CertifiKID publishers at Meliá Caribe Beach for the Boondoggle event to further support the return to travel effort in the Dominican Republic and propel Meliá Resorts front and center for family travel. The integrated marketing partnership will feature the hotel and destination as the ultimate family vacation through editorial, social media, and exclusive offers to millions of readers.

The partnership and event is an annual initiative between Alliance Connection and the nation’s largest single publishing platform and trusted resource for families with 1,000+ publications across the U.S. and Canada.

Alliance Connection Partners Lions Gate Films, iHeartMedia and Hard Rock Hotel & Casino Punta Cana For Blockbuster Release

Alliance Connection is proud to have secured an integrated promotional partnership with Lionsgate Films, iHeartMedia and resort client Hard Rock Hotel & Casino Punta Cana for the release of the new blockbuster movie, Hitman’s Wife’s Bodyguard featuring A-listers Ryan Renolds, Salma Hayek, Samuel L Jackson and Morgan Freeman. Now through June 13, fans can enter to win a 4-night stay to this all-inclusive paradise.

Featured digitally across iHeart Media’s channels to millions of consumers, our resort client is the real star in an incredible digital spot teasing the sweepstakes.

The partnership and event is an annual initiative between Alliance Connection and the nation’s largest single publishing platform and trusted resource for families with 1,000+ publications across the U.S. and Canada.

Alliance Connection Is Proud To Be An Award-Winning Agency

For nearly a decade, Alliance Connection has been working with travel brands to make a lasting impact within the industry. With hundreds of events and partnerships under its belt, Alliance Connection is proud to have been awarded with Travel Weekly’s Magellan Award for Virtual Experiences / Events. our resort client is the real star in an incredible digital spot teasing the sweepstakes.

The partnership and event is an annual initiative between Alliance Connection and the nation’s largest single publishing platform and trusted resource for families with 1,000+ publications across the U.S. and Canada.

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Alliance Connection Creates and Sends the Fall AC Faves Box Featuring Travel Partner Paradisus by Meliá

Alliance Connection released their Fall AC Faves box featuring travel partner Paradisus Resorts by Meliá. Reaching 25 highly aligned #ACtastemakers, the box is a unique direct mail activation with long term results through social media strategies and engagement.

Alliance Connection Pairs Travel Clients with TODAY LIVE with Hoda and Jenna

As part of the summer Funshine Funtime game series on The Today Show, Alliance Connection partnered their travel clients as prize packages with exposure to over 2million TV viewers per segment and additional reach through the online placement post airing.

Alliance Connection Launches #ACTastemaker Influencer Strategies Designed for the COVID-19 Recovery Climate of Travel & Tourism

As the U.S., Canada, Mexico, and the Caribbean enter reopening phases, Alliance Connection has launched #ACTastemaker Influencer Initiatives and Activations to connect the world again through social media influencer activations, content collaborations, and innovative integrations.

With the new obstacles facing the travel and tourism industry, these influencer strategies are designed to be both socially responsible and provide critical consumer reach and engagement. A 360° approach, that through collaboration, communicates re-opening initiatives, increases social media engagement, promotes destination and resort awareness and maximizes all marketing efforts for a travel-centric future.

A COVID-19 Roadmap to Recovery for Travel & Tourism

Alliance Connection shares a free resource to aid those in the Travel & Tourism Industry with a “COVID-19 Roadmap to Recovery” for the future of travel. The guide covers how to tackle communication strategies in the new normal, how they vary across generations, thought starters to connect with those audiences, along with facts, figures and critical insights on how to build back consumer confidence to travel.

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Alliance Connection Produces American Idol LIVE at Home Concert Series

Alliance Connection produced the “LIVE at Home- From Our Couch to Yours” digital concert series for the Hard Rock Hotel & Casino Punta Cana. Twice a week, all April long, performances by American Idol Alumni including Clark Beckham, James Durbin, Candice Glover, Diana Degarmo and Ace Young, and more, entertained Hard Rock All-Inclusive’s social audience while everyone was safely staying at home due to COVID-19.

The interactive performances were hosted on Hard Rock Punta Cana’s Instagram LIVE, allowing participants to join in with their favorite artists reminiscing about past All-inclusive Hard Rock Hotel stays and make their song requests.

Staying Alliance Connected: A Message For the Travel Industry

As we all continue to navigate the uncertainty of the travel industry’s immediate future, Alliance Connection wanted to let you know we are here for you. Now more than ever, it is important for all of us to come together and RISE UP to rebuild the industry we love.

Alliance Connection Continues to Expand Partnership Portfolio

Alliance Connection continues to expand and diversify our powerful partnership portfolio!

New and exciting partners for 2020 include Kelly Clarkson Show, The Price is Right, The Talk, Dr Phil, Today with Hoda & Jenna, Katie Couric Media, MAPCO, Diamonds International and Reef Sandals.

Alliance Connection Produces All Star Music Spectacular

Alliance Connection custom produced and executed an “All Star Music Spectacular” guest experience during the holiday season for our client, Hard Rock Hotel & Casino Punta Cana. From from 12/22 – 1/2, four iconic shows showcased an epic cast of stars from American Idol, Dancing With The Stars and So You Think You Can Dance.

Alliance Connection Pairs Client Karisma Hotels & Resorts with The Ellen Show

Alliance Connection created the ultimate partnership for our client, Karisma Hotels & Resorts, with The Ellen Show. Everyone in the studio celebrated Ellen’s “12 Days of Giveaways” for the holidays. Audience members all received a a five-night luxury vacation to one of the many gourmet inclusive experiences at Karisma Hotels & Resorts, announced by Ellen and special guest Chrissy Teigen.

Alliance Connection Attends YouTube Streamy Awards

Alliance Connection attended annual The YouTube Streamy Awards, an invitation-only event held at the Beverly Hilton Hotel. The show honored excellence in online video and creators and was comprised of over 50 awards in a variety of content verticals and areas of expertise. The Streamy Awards included individuals and organizations with global audiences who are making some of the most innovative and well-watched programming in the world. The event was attended by creators with aggregate audiences in the hundreds of millions and was broadcasted live to millions of their fans worldwide.

Alliance Connection Attends INSPIRE Luxury Conference

Alliance Connection recently attended the the INSPIRE luxury summit at the Four Seasons in Miami.

The event brought together the entire community of luxury hospitality experts and thought leaders to feature an industrial showcase and educational sessions where attendees could learn about the latest trends, technologies and methodologies from hospitality leaders around the world.

Beaches Turks & Caicos Hosts 5th Annual “Social Media on the Sand” Social Summit

Alliance Connection Productions produced a five-day event, Social Media on the Sand, for our client, Beaches Resorts, where they hosted over 100 elite family bloggers at Beaches Turks & Caicos. Onsite throughout the event, the Alliance Connection team provided support through speakers, entertainment and collaboration opportunities, including #ACTastemakers & content creators Terrell and Jarius, April Athena, Taylor & Vaness and exclusive event guests JesssFam, lifestyle expert Landyn Hutchinson and platinum-selling artist Hunter Hayes.

INKTOBER with Jake Parker at INNSiDE by Melia New York Nomad

Jake Parker, a world renowned illustrator and founder of INKTOBER, hosted a gathering of drawing enthusiasts at the INNSIDE by Melia New York Nomad. The Alliance Connection Team produced the Inktoberfest drawing event, complete with swag bags, a meet and greet, raffle and social at The Wilson restaurant.

Alliance Connection Attends Worldz Conference

Our Partnership Team recently attend the Worldz Conference in Long Beach, CA, bringing together some of the nations top brands and marketing enthusiasts for inspiring key notes, skill developing breakout sessions and unique networking activations. While honing our skills, the Alliance Connection team developed new opportunities for our clients and partners.

Alliance Connection Kicks Off the “Ultimate KIDZ BOP Live Fan Experience”

Alliance Connection transformed over 150 kids into pop stars for the “Ultimate KIDZ BOP Live Fan Experience” for our client, All-Inclusive Collection Hotel Group. The KIDZ BOP Kids were live in concert from August 12-16 at the Hard Rock Hotel Riviera Maya for a special celebration made just for KIDZ BOP’s ultimate fans and included pop-up parties, meet & greets and more!

This event kicked off the grand opening of the year-round KIDZ BOP Experience that will live at the resort, where kids ages 6-12 can live like a KIDZ BOP kid.

Karisma Hotels & Resorts Hosts Publisher Social Summit

Produced by Alliance Connection, Macaroni Kid’s Silver Daisy Boondoggle was hosted by Karisma Hotels & Resorts in Riviera Maya. The event was designed to provide 50 family publishers with uniquely-curated experiences that highlighted key attributes of the property to engage readers, build awareness for the brand and provide guest experience details that would encourage bookings.

Alliance Connection Attends VidCon 2019

Alliance Connection has developed a network of today’s top social influencers, content creators, bloggers, and non-traditional media through our innovative #ACTastemaker program. To continue to have this portfolio thrive with today’s most engaging, organic, and impactful creators, our team was on-site at the World’s largest celebration of digital video & online creators, VidCon. At VidCon Alliance Connection attended educational panels, met with the top digital agencies, new creators, and key events by YouTube, TikTok, Facebook and many more.

Hard Rock Punta Cana Hosts “Sounds Around The World” Residency

For six weeks, Hard Rock Hotel and Casino Punta Cana was home to some of your favorite American Idols and Dancing With The Stars dancers as they performed four custom-built and executed shows by Alliance Connection: Sounds Around The World, Journey Through The Decades, Southern Rock Experience and All-Star Dueling Pianos.

Alliance Connection Attends Social Media Week LA

Alliance Connection attended Social Media Week LA to continue gaining knowledge and inspiration as a leader in the digital space for our clients and partners. Social Media Week showcased countless industry leaders and shared insights, thoughts, and suggestions for marketing professionals to better their services in a globally connected world.

Alliance Connection’s Custom Resort Programming Featured in LA Living

Alliance Connection’s Kidz Bop Experience was recently the cover feature for LA Partner Magazine. The editorial showcases the custom curated resort programming designed by Alliance Connection and found at the Hard Rock Hotel & Casino Punta Cana. Enjoy the article here:

Hard Rock Hotel All-Inclusive Featured on The Steve Harvey Show

Alliance Connection continues to provide access to amazing media impressions with today’s top rated TV shows. Today Hard Rock Hotel All-Inclusive is featured on the Steve Harvey show to their 1.7 million daily viewers.

Alliance Connection Breaks Records with Rachael Ray

Alliance Connection partnered with The Rachael Ray show to promote Dream Vacations travel agents with an on-air segment. This segment allowed great coverage for Dream Vacations in a unique and fun placement fitting the show’s theme of breaking records with a Royal Caribbean Cruise Line prize package aboard the World’s Largest cruise ship.

Big Sky’s The Limit for Alliance Connection

Alliance Connection’s executive Team headed to Big Sky, MT for annual breakout meetings for planning, development, and inspiration to continue our search for unique and collaborative partnership marketing.

Alliance Connection Delivers Holiday Cheer with Ellen DeGeneres & Karisma Hotels & Resorts

Alliance Connection secured exclusive placement on the Ellen Show’s famous 12 Days of Christmas Giveaway. Karisma Hotels & Resorts was showcased to millions of viewers and delighted hundreds of audience members for a Gourmet-Inclusive experience at their properties in Jamaica, the Dominican Republic and Mexico.

Alliance Connection Partners The Rachael Ray Show with Dream Vacations and Royal Caribbean

Alliance Connection taps into our media partner, the Rachael Ray show to promote Dream Vacations exclusive access to travel specialists who can help craft the perfect trip for everyone. Rachael Ray featured a Royal Caribbean Cruise booked by Dream Vacations to over 12 million unique impressions for their bucket list show.

Alliance Connection’s #ACTastemakers Enjoy The Taste of Karisma Summit

Alliance Connection hosted 21 of our #ACTastemakers ranging from fashion, lifestyle, travel, fitness, music and foodies for the Taste of Karisma Summit at Karisma Hotels & Resorts.

Alliance Connection Promotes Hard Rock Hotel Riviera Maya’s New Woodward Experience with Redbox

Hard Rock Hotel Riviera Maya’s newest amenity, Woodward Experience, is featured as the grand prize for n the Summer Spin campaign that was marketing across the Redbox kiosks, social and email. With more than 42 thousand kiosks in over 37 thousand locations, the reach of these automated machines is enormous.

Alliance Connection brings more beauty to Innside New York Nomad

Alliance Connection created a partnership with BeautyCon and Innside New York Nomad for a sweepstakes that has a grand prize stay that the hotel and tickets to the festival. The sweepstakes is also featured through Bustle Digital Group and Hearst Magazines – Cosmopolitan and RealBeauty.

Alliance Connection Produces 4th “Story Behind The Songs” Event with Sandals Resorts

Alliance Connection rolled out the red carpet for our 4th Story Behind The Songs. Alliance Connection along with our partners Sandals Resorts, CMT & Premiere Radio bring the ultimate media event to the Caribbean. Country Superstars Jason Aldean and Dustin Lynch along with TV personality Cody Alan were hosts to this intimate summer event that reached over 9 million consumers.

Alliance Connection Launches Dream Vacations & Chatbook Sweepstakes

Alliance Connection creates sweepstakes with Chatbooks with a summer travel campaign encouraging families to get out, explore, and document their travels in a photo book with Dream Vacations. Consumers can see Instagram stories that tell a story about the Dream Vacations travel specialist and how valuable they are and how to enter to win their very own dream vacation.

Alliance Connection Announces First Ever Kidz Bop Experience

Designed exclusively by Alliance Connection, The Kidz Bop Experience will welcome kids ages 4-12 to participate in a number of KIDZ BOP themed activities. The dedicated area invites young hotel guests into the Pop Star Lounge, where they will work with a Tour Manager to create a custom band name, learn their favorite KIDZ BOP dance moves, put together their red carpet-worthy look, take their A-list photo and perform on the big stage.

Innside New York by Melia – Beautycon Feature Hotel

Alliance Connection is excited to announce the launch of the Beautycon partnership with Cosmopolitan Magazine, and One lucky winner will receive a 3 night stay at Innside New York by Melia PLUS tickets to the Beautycon Convention.

Valentine’s Day Partnership with Pinch Me and Paradisus Resorts by Melia

Alliance Connection announces the launch of the PinchMe hosted sweepstakes with Paradisus by Melia. This campaign provides a couples retreat as well as a family vacation for Valentine’s Day.

Betches Partners with All Inclusive Hard Rock Hotels

Alliance Connection launches a new partnership with Hard Rock Hotel All-Inclusive and Betches. This female millennial driven promotion will be featured on Betches Instagram Story as well as an article on the website. Hard Rock Hotel All-Inclusive has provided an amazing prize package to support this initiative.

Bloom Partnership Launches

Alliance Connection launches new partnership with Paradisus by Melia and Bloom. This collaboration also includes Lorem Ipsum, Well + Good, Refinery 29 and Girl Boss for added awareness. Each brand is promoting a wellness sweepstakes featured on their individual social media channels as well as distributed through their expansive email databases to drive entries on a landing page.

Alliance Connection Launches #ACTastemaker Program

Alliance Connection launches new program focused on movers, shakers and tastemakers. Building off of the strong portfolio of world-class brands already accessible in our network, Alliance Connection has extended the reach of partnership possibilities with social influencers, content creators, celebrities and media channels.

#ACTastemaker Jacob Whitesides Stay at Melia Orlando Suite Hotel at Celebration

One of social media’s most interactive and influential singer-songwriters, Jacob Whitesides traveled to Orlando, FL with his Mom and sister to enjoy the beautiful accommodations of Melia Orlando Suite Hotel at Celebration and of course a trip to Disney World.

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