In the News
The Bobby Bones Show Holiday Giveaway Spotlights Meliá Orlando Celebration
Alliance Connection is proud to bring to life an exciting on-air, digital and social collaboration with none other than The Bobby Bones Show, showcasing Meliá Orlando Celebration,.
Following Eddie Garcia and his family’s delightful stay at Meliá Orlando Celebration over the Thanksgiving Holidays, The Bobby Bones Show co-host is hosting a week-long national giveaway – promoted both on air and digitally – detailing the incredible holiday programs he experienced at the hotel, while encouraging listeners to participate for a chance to craft their own family getaway at Meliá Orlando Celebration.
A “Breathtaking” Collaboration for Zӧetry Agua Punta Cana’s Mind, Body + Sol Retreat
Alliance Connection is thrilled to announce the launch of the ‘Mind, Body + Sol Getaway’ sweepstakes featuring Zӧetry Agua Punta Cana, in partnership with Hachette Book Group’s Workman Publishing. This exciting promotion, highlighting the 2023 release of ‘The Breathwork Companion’, will run until January 22nd, 2024, and is on track to garner over 3 million impressions.
Following the announcement of Zöetry’s ‘Mind, Body + Sol March 2024 Retreat, the sweepstakes aims to encourage consumers to secure their spots at the event, while offering one lucky winner and their guest the chance to join the retreat with a 5-day stay and exclusive access to the resort’s rejuvenating well-being activities, including a workshop with breathwork expert Margaret Townsend, author of The Breathwork Companion.
Paradise with Every Step: Foot Locker FLX Rewards & Azul Beach Riviera Cancún Launch Collaboration
Alliance Connection is excited to “kick” off the highly anticipated Foot Locker FLX Rewards Holiday Sweepstakes featuring its client, Azul Beach Resort Riviera Cancún that is running through January 6th, 2024.
During the 6-week digital and in-store retail campaign, Azul Beach Resort Riviera Cancún will be promoted by the leading retailer of athletic shoes and apparel as the ultimate all-inclusive destination, and it is estimated to reach 27M+ overall impressions.
Throughout the multi-channel sweepstakes, consumers will be encouraged by promotional banners, e-blasts, social media content, and digital in-store banners in selected Champs stores across the US, to redeem points using their FLX Rewards account for their chance to win a 5-night stay for a family of four at Azul Beach Resort Riviera Cancún.
Launching the Ultimate Family Getaway with Girls’ Life & Margaritaville Island Reserve
Alliance Connection unveils the Girls’ Life Magazine Holiday Campaign featuring Margaritaville Island Reserve Riviera Cancún just in time for the holiday season. This sun-soaked campaign runs from today until December 31st, 2023, and is set to bring some tropical warmth to the cold winter days.
Over the course of this 6-week giveaway campaign, Margaritaville Island Reserve Riviera Cancún will be positioned as the ultimate family-friendly destination, gaining promotional exposure through both in-print and digital channels, with an anticipated reach of 4M+ impressions.
This campaign is not just about numbers; it’s about aligning with the holiday spirit and reaching families looking for their perfect getaway. Through this thoughtfully curated mix of print and digital marketing, both brands will reach millions of consumers at a prime time.
Slapshot to Sunblock: Canadian Hockey League Teams Up with Nickelodeon Hotels for a Net-Winning Partnership
Alliance Connection is beyond excited to announce a dynamic partnership between the Canada Hockey League (CHL) and Nickelodeon Hotels & Resorts Punta Cana, launched during the CHL’s inaugural game on November 4th and set to run until March 1st, 2024.
Over the next five months, this campaign will captivate 40K+ Canadian families attending CHL’s Western Hockey League games while promoting Nickelodeon Hotels & Resorts Punta Cana as the ultimate family destination. Throughout the 2023-2024 season, attendees at the 16 games will be encouraged by in-stadium screen spots and digitally, to visit a dedicated sweepstakes landing page hosted on the WHL website, and enter for a chance to win an all-inclusive family getaway.
This partnership is more than a marketing strategy; it’s an opportunity to blend the thrill of hockey with the allure of a dream vacation.
Juicy ‘Family Getaway Sweepstakes’ With Langers & Meliá Orlando Celebration
Alliance Connection kicks off The Langers ‘Family Getaway Sweepstakes’ in partnership with the stunning Meliá Orlando Celebration that is live now until April 30th, 2024.
During this extensive six-month multi-channel campaign, Meliá Orlando Celebration will receive substantial exposure across digital and in-store retail platforms nationwide, reaching over millions of impressions, specifically targeting potential family travelers. Starting today, consumers are encouraged to visit the dedicated sweepstakes landing page on Langers.com to enter and stand a chance to win a 5-day/4-night family getaway in a 2-bedroom suite at Meliá Orlando Celebration, including round-trip air transportation.
This partnership combines the best of two worlds: Langers’ delicious tropical blend juices and the luxurious Meliá Orlando Celebration experience. It’s a campaign that we’re proud to be a part of, and one that promises to bring joy and excitement to families nationwide.
Cinemark’s Annual Campaign Meets Exotic Island Escape
We’re thrilled to share the launch of our spectacular holiday partnership with Cinemark Theaters, featuring our client Hard Rock Hotel & Casino Punta Cana. Live through the end of the year, this campaign is already captivating audiences across the country.
Aligned with Cinemark’s major annual campaign, which highlights blockbuster releases and holiday-themed merchandise, this enter-to-win campaign is projected to reach millions of movie-goers nationwide. During the program, Cinemark’s reward members are prompted through in-theater and digital promotion to enter the sweepstakes for a chance to win an Island Escape at the all-inclusive Hard Rock Hotel & Casino Punta Cana, including in-theaters digital menu boards, website/mobile dedicated landing pages and banners, email inclusion in several newsletters and e-blasts, and social media in-feed posts and stories.
This collaboration illustrates the power of aligning complementary brands. By merging Cinemark’s influence in the entertainment industry with the luxury appeal of Hard Rock Hotel & Casino Punta Cana, we’ve created a dynamic campaign with a reach extending to over 40 million movie-goers nationwide.
Nicole Scherzinger Spotted at Alliance Connection’s Client Resort, Breathless Cancun Soul
Global superstar Nicole Scherzinger and her boyfriend visited Breathless Cancun Soul Resort & Spa for a relaxing getaway at the beachfront resort, as part of a larger celebrity collaboration initiative led by Alliance Connection for its client resort that is generating awareness around its latest Vacation Mode marketing campaign.
The iconic singer documented her experience at Breathless Cancun Soul through several social media posts on her own channels reaching 5 million followers with photos, stories and Instagram Reels. Her stay captured the attention of celebrity blogs and media publications that divulged the steamy details of her stay at the resort, including the likes of Daily Mail, Hello! Magazine, Yahoo, The Sun and more.
FOX’s Game Show “Who The Bleep is That” Teases Contestants With Trips to Margaritaville Beach Resorts Cap Cana & Riviera Cancun
When it comes to winning, there’s no better motivation than all-inclusive tropical getaway to place like the Margaritaville Beach Resorts. As part of an integrated entertainment marketing partnership, Margaritaville Beach Resort Cap Cana and Margaritaville Beach Resort Riviera Cancun were both featured on FOX’s latest game show, “Who The Bleep is That”, reaching over 1 million viewers across the United States, including major markets such as New York, Los Angeles, Chicago, Dallas, and San Francisco.
Beachly Features Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort
Alliance Connection launches promotional partnership between Beachly — the premiere beach lifestyle subscription box — and its client Meliá Punta Cana Beach Wellness Inclusive – Adults only Resort.
As a highly-engaging multi-channel giveaway – estimated to reach 2 million consumers – Beachly consumers are encouraged by print and digital promotion (social media, website, emails) to complete a few steps to enter the giveaway, all which give high visibility to the resort.
As the exclusive travel prize provider, the resort is included in full marketing exposure throughout the campaign including a sweepstakes landing page, resort opt-in included on entry form, print inclusion in the in-box insert for this Fall season that will go to every member that directs to the sweepstakes landing page, member email blast, and social media inclusion. At the end of the program, one lucky winner will be the recipient of a 4-night all-inclusive stay for two adults to Meliá Punta Cana Beach- Adults Only- All Inclusive.
Alamo Drafthouse Cinemas & Margaritaville Beach Resort Riviera Maya Come Together For Digital and In-Theatre Partnership
Alamo Drafthouse Cinemas and Margaritaville Beach Resort Riviera Maya are partnered up by Alliance Connection for a digital and in-theatre sweepstakes – perfectly timed for National Drink Beer Day on September 28th.
Alamo Cinemas Drafthouse will highlight the all-new, adult only, Margaritaville Beach Resort Riviera Maya and Oktoberfest programming with front-and-center promotional exposure across 40+ theaters in 27 US Markets, estimated to reach 5M+ impressions amongst movie-goers and beer-lovers during this Fall season. One lucky winner will be selected to win a 4-night Island Reserve Inclusive stay for two adults, plus roundtrip airfare (capped at $500 per person).
Girlboss Media and Breathless Riviera Cancun Resort & Spa Giveaway Leave Consumers “Breathless”
Alliance Connection has teamed up popular lifestyle media company Girlboss with resort client Breathless Riviera Cancun Resort & Spa for a digital partnership that that is crafted to enhance newsletter sign-ups and brand engagement by encouraging millions of consumers to sign up for Girlboss Daily and enter for their chance to win an Unlimited-Luxury® 4-night getaway to the all-adult beachfront resort.
The campaign features the resort front-and-center as the exclusive travel prize partner and is promoted through social media posts, e-blasts, and a dedicated giveaway page on Girlboss.com and is expected to generate 10 million impressions for both brand partners.
Alliance Connection Bridges The Gap Between Luxury Resorts & Movie Enthusiasts With This Regal Cinemas Partnership
Bridging the gap between luxury resorts and movie enthusiasts, Alliance Connection has partnered its resort client Dreams Curaçao Resort, Spa & Casino with the cinematic giant Regal Cinemas for an integrated theatrical partnership that is live through September 28th, 2023.
To promote Regal Unlimited™ Movie Subscription Pass to movie-goers, Regal has challenged its 480+ theaters across the US to create distinctive in-person lobby table displays, strategically designed to encourage sign-ups for the subscription program that is amplified with a multi-platform sweepstakes inviting their audience to potentially win an Unlimited-Luxury® vacation at Dreams Curaçao Resort, Spa & Casino.
To top it off, Regals’ consumers will have access to a limited-time special offer promoted in banners throughout Regals’ platforms through October 31st, 2023 — providing them with exclusive perks while simultaneously giving the resort opportunity for additional bookings.
The campaign spotlights the resort throughout in-theater signage, e-blasts, in-app banners, web inclusion and social media posts and is projected to garner an estimated 50+ million impressions.
Calling All Dads for The Dad’s Summer of SpongeBob Sweepstakes
Alliance Connection launches much-anticipated partnership with The Dad and Nickelodeon Hotels & Resorts Punta Cana as an extension of the brand’s on-site participation in Sun, Slime, Social and to amplify the support of Summer of SpongeBob.
The Dad — the most engaged community of parents on social media — along with BDG Media brands’ Scary Mommy, Romper & Fatherly, will use fun & exciting content captured by The Dad during his stay at Nickelodeon Hotels & Resorts Punta Cana as they encourage their combined audience with social posts and e-blasts to enter for their chance to win the ultimate family beach vacation to the resort.
Pringles LATAM & HyperX Gaming Sweepstakes Feature The Hard Rock Hotel Riviera Maya
Alliance Connection is excited to announce that a powerful partnership with Pringles LATAM & HyperX Gaming for a sweepstakes featuring Hard Rock Hotel Riviera Maya that is currently live through September 30th, 2023.
The multi-platform campaign — hosted by Kellogg’s LATAM and open to Mexico residents only — is estimated to reach 20+ million consumer impressions through 10 million product units printed and distributed in Mexico, plus 10 million digital impressions.
During the program, consumers are encouraged by print and digital elements to visit a dedicated landing page and register for their chance to win an All-Inclusive vacation to Hard Rock Hotel Riviera Maya.
Throughout this exciting market-focused program, the resort is being featured with brand assets, visuals, and copy throughout CPG Can Packaging, a dedicated landing page, social media posts, and paid ad campaigns.
Alliance Connection Levels Up The Game With HyperX Influencer & Consumer Event At Hard Rock Hotel Riviera Maya
Alliance Connection launches successful influencer and consumer event to spotlight the first-ever HyperX Gaming Lounge in the Caribbean at the Hard Rock Hotel Riviera Maya. Several content creator and influencers with a combined following of millions were flown in to experience the all-new gaming lounge that Alliance Connection brought to life.
The multi-day event invited resort guests of all ages to partake in a range of fun activities from pool parties to epic gaming tournaments, and much more. The epic gaming lounge at Hard Rock Hotel Riviera Maya features high-performance Gaming PCs, gaming consoles, a VR station, and the latest HyperX peripherals, offering an enhanced experience for any type of gamer.
Alliance Connection’s Madison Salyer Interviewed in Travel Weekly About Margaritaville Music Series
Alliance Connection is proud to have kicked off the Summer of Music series at the Karisma Hotels & Resorts-owned and -operated Margaritaville in Cap Cana where we helped spearhead efforts to find international talent for the event. In attendance at the very first event in Cap Cana was the renowned travel trade publication, Travel Weekly who got to experience the powerful blend of music and influence with some of the talent that Alliance Connection secured.
Travel Weekly caught up with Alliance Connection’s executive director, Madison Salyer who said the TikTok factor was a big part of these artists’ overall appeal. “We’ve seen a change in the past few years as influencers have evolved to become content creators rather than just social influencers,” said Salyer. “We’ve seen them become really good at creating entertainment videos, and with TikTok, we’re also seeing so many big artists find their start there. So we thought bringing in [artists like Anderson and Nightly] would be a perfect match, for both social exposure and programming.”
The Summer of Music launch comes as many higher-end all-inclusives look to subvert guest expectations with enhanced entertainment, something travel advisors say is a welcome addition.
Dollar Flight Club Features Hard Rock Hotel & Casino Punta Cana
Alliance Connection launches a multi-brand lead-generating campaign with Dollar Flight Club featuring its resort client Hard Rock Hotel & Casino Punta Cana just in time for the fall.
Designed to reach a highly engaged traveling audience through digital and social media, the month-long sweepstakes is anticipated to reach a collective 1.5M- 3M+ impressions by focusing on the customer base of aligned brands such as Hinted, Frommer’s, Take More Adventures, Gear Patrol, Acanela Expeditions, and Wondercade.
Hard Rock Hotel & Casino Punta Cana is being featured in one dedicated email blast per partner, in addition to social media support, a dedicated sweepstakes entry page with opt-in inclusion where consumers are encouraged to enter to win a 4-day/3-night all-inclusive vacation for 2 adults at Hard Rock Hotel & Casino Punta Cana plus a Flight Gift Card courtesy of Dollar Flight Club.
Alliance Connection To Launch “Rock & Reel” Influencer Takeover At Hard Rock Hotel & Casino Punta Cana
Fresh off the heels of the all-inclusive Hard Rock Hotel & Casino’s impressive makeover, Alliance Connection has worked to secure, concept, and produce a powerful influencer activation that will spotlight the resort’s newly refreshed rooms, restaurants, and guest experiences.
With a dynamic group of influencers and content creators set to touch down on August 27, the event encompasses a thoughtfully-curated itinerary that allows them to create and play together in paradise. From immersive dining experiences to interactive beach activations, an entertainment-packed pool party and more, “Rock & Reel” is anticipated to generate millions of impressions and a plethora of content that will engage travelers.
Influencer activations and events such as this one are a true testament to the power of influencer marketing when it comes to amplifying a travel brand’s story and helping to shape the narrative.
Happily Ever After With Sugarfina & Secrets Moxché Playa del Carmen
Alliance Connection is thrilled to announce the launch of the much-anticipated partnership with Sugarfina’s “Happily Ever After Bridal Sweepstakes”, featuring the amazing Secrets Moxché Playa del Carmen, starting today through September 3rd, 2023.
To celebrate Sugarfina’s 2023 Wedding Collection, the adult-focused luxury candy brand will host a multi-platform campaign, which will be supported with cross-promotional efforts by various like-minded partners, including Kleinfeld Bridal, The Clear Cut and Farmgirl Flowers. Throughout the month-long program, brands will position Secrets Moxché Playa del Carmen as the ultimate romantic destination for couples, as they give their combined audience the chance to win amazing prizes, including a 3-night Unlimited-Luxury® stay for two adults at Secrets Moxché Playa del Carmen.
The program – estimated to reach 6.5 million consumer impressions across channels – will allow for massive brand exposure for the resort throughout website inclusion, in-store signage, social media exposure, and emails.
Red Paddle Co.’& Margaritaville Beach Resort, Ambergris Caye in Belize Invite You To “Upgrade Your Adventure”
Alliance Connection proudly announces the launch of Red Paddle Co.’s “Upgrade Your Adventure” Sweepstakes featuring Margaritaville® Beach Resort, Ambergris Caye in Belize, now live through August 31st, 2023.
Throughout the digital and retail giveaway, popular inflatable stand up paddleboard partner Red Paddle Co. will encourage US & Canada consumers to register their paddleboards for a chance to “upgrade their adventure” and win a 4-night stay for two at Margaritaville® Beach Resort, Ambergris Caye in Belize. The sweepstakes, anticipated to reach 2 million estimated impressions, will be promoted via Red Paddle Co.’s website and social channels.
Margaritaville Beach Resort Ambergris Caye, Belize Featured on TODAY’s Hoda & Jenna
Alliance Connection is excited to announce that Margaritaville Beach Resort Ambergris Caye, Belize was featured on TODAY’s Hoda & Jenna, reaching 4M viewers.
In a fun summer-themed “Boardwalk Bonanza” series, one lucky contestant completed all three games required to land the grand prize: a 4-night stay for two at Margaritaville Beach Resort Ambergris Caye, Belize.
This exciting win ended up being a Honeymoon Trip for the newly-wed contestants!
During the giveaway the resort was promoted with a 10-15 second spot as a part of the “Boardwalk Games” segment including resort b-roll, promotional consideration credit at the end of the hour, and a clip featured on Today.com providing further amplification.
Viz Media & Hulu Partner Up With Falcon’s Resorts by Meliá All Suites – Punta Cana
To celebrate the July release of Hulu’s zombie comedy anime show “Zom100: Bucket List of the Dead”, Alliance Connection has partnered its client, Falcon’s Resorts by Meliá All Suites – Punta Cana, with Viz Media to host the “Zom 100 Scavenger Hunt Sweepstakes” featuring beginning July 1st through the 24th. One lucky winner has the chance to win a 4-night all-inclusive “resortainment” experience to Falcon’s Resorts by Meliá All Suites – Punta Cana, plus the chance to experience Katmandú Park with a day-pass.
The multi-platform sweepstakes is anticipated to reach 10M+ Impressions. Throughout the promotional timeframe, Falcon’s Resorts by Meliá All Suites – Punta Cana will be featured as at ultimate “resortainment” destination for family getaways, allowing for massive brand exposure throughout multiple outlets including website, email, and social media inclusion.
The All-New Margaritaville Beach Resort Riviera Maya Featured On PBS WCNY’s 2023 Travel Auction
Alliance Connection is proud to have secured on-air features for the all-new Margaritaville Beach Resort Riviera Maya on PBS WCNY’s 2023 Travel Auction.
Reaching 1.8 million multigenerational consumers in Central New York, this 360˚ marketing campaign featured the resort on TV and Radio and supported with great online exposure, reaching a highly engaged travel audience.
Full resort marketing exposure included a 60-second TV promotional video, online placement on WCNY’s website, social media inclusion, a custom ad, resort menion on Classic FM radio station, and in-print feature on WCNY Connect Magazine that is sent to 15K member homes.
Consumers had the opportunity to visit the dedicated Travel Auction bidding page for their chance to bid and win a 4-night all-inclusive stay for two adults at Margaritaville Beach Resort Riviera Maya.
Grab Your Bestie & Check-Out Hachette Book Group’s “Besties Unforgettable Getaway” Feat. Margaritaville Beach Resort Cap Cana
In celebration of the June release of Julie Soto’s debut romance novel “Forget Me Knot”, Hachette Book Group is hosting a multi-partner campaign across social media and digital channels, garnering an estimated 3.8+ Million Impressions.
Throughout the campaign that is promoted across Hachette’s publishing channels (Hachette, Grand Central, and Forever), Hachette Book Group is encouraging their audience to enter the “Besties Unforgettable Getaway” promotion for their chance to read with their “bestie” from paradise with an Island Reserve Inclusive® Experience to Margaritaville Beach Resort Cap Cana.
The all-inclusive resort is featured as the exclusive travel prize partner across digital channels including social media, website, and even paid social media.
Cubby & Azul Beach Resort Riviera Cancún Celebrate Summer With A ‘School’s Out Giveaway’
To celebrate the School Summer break, beginning today June 22nd through July 21st, Apartment Therapy Media, alongside sister brands and participating partners, will promote Azul Beach Resort Riviera Cancún and support the “Beyond All-Inclusive” campaign, as they give their combined audience the opportunity to win a Gourmet Inclusive® experience for two adults & 2 kids at Azul Beach Resort Riviera Cancún.
The resort will be prominently featured in dedicated email blasts, social media support with resort tag, a dedicated sweeps landing page, and more.
Participating partners include Kitchn, ClearPlay, and Dollar Flight Club,
Alliance Connection Launches “Build My Bucket List” Influencer Activation — The First Of Its Kind
On the heels of Margaritaville Beach Resort Belize’s recent debut, Alliance Connection is set to launch its “Build My Bucket List” content creator activation, the first of its kind. The unique concept that was designed by the agency is a never-seen-before social media campaign that marries the power of content creators, fan engagement, and influence.
The first-ever Build My Bucket list will pair highly-aligned creators and take followers along for the travel journey through pre-promotion fan engagement that invites followers to help select some elements of their trip, real-time storytelling with onsite content, and post-stay follower sweepstakes that extends the longevity of the campaign and garner leads for future marketing.
Nickelodeon Hotels & Resorts Punta Cana’s “Summer of SpongeBob” Takes Over Social Media With Mommy Poppins’ Summer Giveaway
Alliance Connection is excited to help spread awareness on Nickelodeon Hotels & Resorts Punta Cana’s highly anticipated “Summer of SpongeBob” with Mommy Poppins’ Summer Giveaway that is now live through August 11th, 2023.
Throughout the 2-month social driven campaign — estimated to reach 3.5M+ overall impressions — Nickelodeon Hotels & Resorts Punta Cana is being featured across digital and social channels as the ultimate summer destination for families, giving Mommy Poppins’ loyal family travelers the opportunity to win a tropical summer escape.
Promotional exposure for the brand spans several channels including a dedicated landing page on MommyPoppins.com, a Summer of SpongeBob Promotional Booking Offer, a light box Popup targeted to all website visitors, and social media posts throughout the campaign that tag to the resort’s page.
The digital partnership highlighting Summer of SpongeBob is set to generate millions of organic impressions and heighten engagement for both Nickelodeon Hotels & Resorts Punta Cana and Mommy Poppins alike.
Alliance Connection Launches Apartment Therapy’s ‘Celebrate Summer Giveaway’ Featuring El Dorado Spa Resorts
To celebrate the kick-off of the summer, Alliance Connection partnered Apartment Therapy Media — alongside sister brands and participating partners including Kitchn, Cubby and Matt’s Flights — with its client, El Dorado Spa Resorts, for a “Celebrate Summer Giveaway” that is live through June 17th.
The promotional partnership is a strategic alliance between the two powerhouse brands to support the resort’s “Life is Golden at El Dorado” campaign, as they give their combined audience the opportunity to win a romantic Gourmet Inclusive® experience for two at any El Dorado Spa Resorts.
The giveaway is promoted across digital channels including a dedicated landing page, email blast, and social media support.
Alliance Connection Launches Father’s Day Adventure Sweepstakes for Margaritaville Beach Resort Ambergris Caye, Belize
Alliance Connection is excited to launch the Father’s Day Adventure/Belize Beach Escape multi-partner email lead generating campaign featuring Margaritaville Beach Resort Ambergris Caye, Belize that is live through May 31, 2023.
Campaign host, Dollar Flight Club, alongside participating partners, will feature the resort and the exclusive travel prize partner and highlight the various amenities on resort, encouraging visitors to “Explore, Relax and Choose Your Own Adventure”, as they give their combined audience the opportunity to win a Belize beach escape for two.
The giveaway – promoted via email, website and social channels – is anticipated to generate 2 Million+ impressions, and collect 15K+ new email leads for the brand.
Bustle Media Group’s “Girls Trip Giveaway” features UNICO 20°87° Hotel Riviera Maya
Alliance Connection is excited to announce a partnership with Bustle Media Group’s (BDG) “Girls Trip Giveaway” featuring UNICO 20°87° Hotel Riviera Maya.
In anticipation of the May release of Emma Rosenblum’s debut novel “Bad Summer People”, BDG is hosting a multi-partner campaign that will run across social media and digital channels, with an expected reach of over 5M+ impressions. Throughout the campaign, BDG is encouraging their audience to pre-order the book and enter the “Girls Trip Giveaway” for their chance to read from paradise with an all inclusive escape to UNICO 20°87° Hotel Riviera Maya.
Hard Rock Hotel Riviera Maya Featured On FOX’s Nationally Syndicated Pictionary Game Show
With the participation of Celebrity Captains – Full House actress Jodie Sweetin and Broadway actress Gabrielle Ruiz – one lucky team gets to win a 5-night stay for two at the all-inclusive Hard Rock Hotel Riviera Maya. During the prize announcement, the resort receives verbal and visual exposure through b-roll and copy points.
Alliance Connection Seals The Deal For 1-800 Flowers & Lionsgate’s Mother’s Day Sweepstakes featuring Generations Riviera Maya
The sweepstakes that was secured by Alliance Connection is being promoted by 1-800 Flowers and cross-promoted by the movie studio Lionsgate, with a prominent feature of the grand prize to Generations Riviera Maya across digital, social, and email channels.
Alliance Connection Partners Up Sozy And Margaritaville® St. Somewhere For Multi-Partner Giveaway ™
Alliance Connection is proud to launch Sozy’s Multi-Partner Giveaway featuring Margaritaville® St. Somewhere™ by Karisma. Beginning April 7th through May 5th, this lead-generating campaign will promote the resort through e-blasts and social posts, targeting millennial audiences and offering them the chance to win a unique getaway to Margaritaville® St. Somewhere™ by Karisma. The campaign is projected to generate 2M+ impressions and garner 20K+ new email leads for both brands.
The Gist’s Multi-Partner Spring Giveaway Features The All-new Margaritaville Island Reserve Riviera Maya
Alliance Connection is thrilled to launch The Gist’s Multi-Partner Spring Giveaway featuring the all-new Margaritaville Island Reserve Riviera Maya, running through May 5th. The Gist, alongside participating partners, will promote Margaritaville Island Reserve Riviera Maya and highlight the exciting pickleball offerings on resort, as they give their combined audience the opportunity to win an Island Reserve Inclusive® experience for two.
The giveaway is promoted via email, website and social channels, and anticipated to generate 2 Million+ impressions, and collect 12K+ new email leads for the brand.
Additional brand participating partners include The Daily Upside, Dollar Flight Club, The Dink Pickleball, The Donut and International Intrigue.
Alliance Connection Lands Multiple Placements On PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes For Karisma Hotels & Resorts
Alliance Connection is excited to have secured on-air placements for its clients, Margaritaville Island Reserve Cap Cana, Margaritaville Island Reserve Riviera Cancún, Azul Beach Resort Riviera Cancún and El Dorado Seaside Palms, in PBS Chicago’s WTTW’s 2023 Great Treasure Hunt Sweepstakes that will be running now through November 20th, 2023.
Reaching multigenerational consumers in the Chicago market, PBS’ annual fundraising sweepstakes began a 360 marketing campaign promoting four Karisma Hotels & Resorts properties as part of their prize donors in exchange for extended exposure via TV, digital and print.
Resort exposure includes resort name, photo and prize copy throughout on-air TV spots reaching 2.3M+ viewers per trip, sweepstakes landing page and banners, direct mail featuring all prizes to hundreds and thousands of homes, and e-blasts promoting the sweepstakes.
All-New Falcon’s Resort by Meliá Partners With Regal Cinemas
Alliance Connection is proud to continue supporting the all-new Falcon’s Resort by Meliá with great promotional exposure reaching families (and kids at heart) during this Spring season with a power partnership with Regal Cinemas.
This Spring, Regal’s Crown Club Rewards is hosting an enter-to-win digital sweepstakes, beginning April 3rd through April 23rd in alignment with release of Universal Pictures’ “The Super Mario Bros. Movie”, and the popular Spring Break holiday time period, intended to create excitement and engagement amongst their growing loyal audience.
One lucky winner will be selected to win a 4-night all-inclusive stay for a family of 4 at Falcon’s Resort by Meliá, plus roundtrip airfare access to the hotel’s Katmandú Park. In addition, Rewards Members will have exclusive access to a special offer using the REGALFALCONS promo code, which will be displayed in banners throughout the Regal Rewards website and App.
The brand new resort is featured as the exclusive travel prize provider through e-blasts sent to over 2 million consumers, in-app banners reaching 5 million users, banners on a dedicated Sweepstakes Landing Page, and social media posts.
Nickelodeon Hotels & Resorts Punta Cana Featured On The Kelly Clarkson Show,
Alliance Connection is excited to have secured an on-air placement for Nickelodeon Hotels & Resorts Punta Cana on The Kelly Clarkson Show, reaching over 2 Million viewers across the nation.
In a segment dedicated to promoting Spring Break travel, Emily Kaufman (The Travel Mom) showcased Nickelodeon Hotels & Resorts Punta Cana as the epic family destination to escape to during Spring Break, while sharing first-hand experiences and tips from her trip to the resort last year.
The on-air segment touted enticing content that was captured by The Travel Mom, in addition to fun resort b-roll footage that gave viewers a glimpse of what awaits them at this paradise.
One lucky audience member was also surprised with a 4-night Gourmet Inclusive® stay for four in a family suite at Nickelodeon Hotels & Resorts Punta Cana, making for a fun surprise and delight to fans of the show.
Alliance Connection Shakes It Up With A National Margarita Day Giveaway
Alliance Connection launches CheapCaribbean’s National Margarita Day Giveaway featuring Margaritaville Island Reserve Riviera Cancún.
This exciting sweepstakes, will extend the life of the content from Jessica Hirsch @CheatDayEats’ stay at Margaritaville Island Reserve Riviera Cancún and amplify consumer reach, offering their audiences the chance to win their own stay. The travel sweepstakes is anticipated to generate an additional 1.5M+ estimated impressions to the overall campaign.
To highlight the elevated experiences available at Margaritaville Island Reserve Riviera Cancún during Margarita Month and to promote the giveaway, CheapCaribbean and Jessica will use curated-content captured by Jesscia during her stay, inclusive of amazing culinary experiences such as the famous Floating Taco and Margarita Mixology Tutorial. All week long, their combined audience will be encouraged by social posts and e-blasts to visit the Giveaway Entry Page for their chance to win their own 4-night Island Reserve Inclusive® Experience for two at Margaritaville Island Reserve Riviera Cancún, plus roundtrip airfare provided by CheapCaribbean.
Alliance Connection Unveils The Ultimate Valentine’s Day Dress And Honeymoon Giveaway
“Just in” time for Valentine’s Day, Alliance Connection unveils an exciting partnership between Justin Alexander and our client Paradisus La Perla by Meliá Hotels International.
The Ultimate Valentine’s Day Dress + Honeymoon Giveaway that features brand partners Flora Nikrooz Lingerie and Thanks & Good Luck wedding day fragrance and is giving brides-to-be the chance to win a 4-day / 3-night romantic honeymoon at the idyllic adults-only, all-inclusive resort in Playa del Carmen, Mexico + more prizes.
The Lost Two and El Dorado Casitas Royale Invite Followers To “Travel the World with Your Love Valentine’s Day Sweepstakes”
Alliance Connection helps launch another match made in paradise with content creators The Lost Two’s “Travel the World with Your Love Valentine’s Day Sweepstakes” featuring Karisma Hotels & Resorts’ El Dorado Casitas Royale.
The social media giveaway that launched on Valentines Day is inviting the content creators’ followers to engage with content gathered from their recent visit for the chance to win their own 4-night stay at El Dorado Casitas Royale, and Crucial Memory by Micron Technology’s latest product to capture all their memories.
The partnership further amplified by brand partner Micron Technology on their brand channels and via consumer email marketing reaching an anticipated 6.7M overall impressions.
Meliá Caribe Beach Resort Featured On The Drew Barrymore Show
LIVE with Kelly & Ryan Features Alliance Connection Client, ME Cabo
Alliance Connection is proud to have secured an on-air segment for its client, ME Cabo, on the #1 Syndicated Talk Show, LIVE With Kelly & Ryan. As part of their daily iconic “Trivia” segment, Kelly Ripa & Ryan Seacrest call a home viewer live on–air to answer some questions for the chance to win a prize. Twice this season, a viewer had the opportunity to answer a question from the previous day’s show for the chance to win a trip to ME Cabo — showcasing the resort in all its glory in front of millions of nationwide viewers.
Live’s beloved duo in daytime, Kelly Ripa & Ryan Seacrest, are growing as #1 in the hearts of new households across America, ranking as the #1 Syndicated Talk Show in Total Viewers and #1 Daytime Talk Show in Women 25-54, reaching 2.54 Million viewers.
The on-air marketing integration is part of Alliance Connection’s remarkable feat of powering the travel prizing for over 80% of the TV Talk & Game Shows.
Alliance Connection “Kicks” Off Exciting Collaboration With Foot Locker and Hard Rock Hotel & Casino Punta Cana
Alliance Connection is proud to “kick” off a promotional partnership with the all-inclusive Hard Rock Hotel & Casino Punta Cana and Footlocker tied to the brand’s popular FLX Rewards Program reaching their 10M+ members.
The exciting digital campaign will surprise & delight rewards members by encouraging them to redeem XPoints from their FLX Rewards account for a chance to win a 4-night stay for a family of four at the all-inclusive luxury resort.
Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe. With approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps.
Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels and Resorts Selects Alliance Connection To Lead Public Relations for their Margaritaville Island Reserve Resorts, Margaritaville St. Somewhere Resorts and Margaritaville Beach Resorts
Alliance Connection adds Margaritaville Island Reserve Riviera Cancun and Cap Cana, and Margaritaville St. Somewhere Holbox Island to its PR travel portfolio, in addition to the new Margaritaville Beach Resort, Ambergris Caye, Belize and Margaritaville Island Reserve Riviera Maya once the two properties debut in Spring 2023. With tropical locations set in dreamy destinations, each resort boasts a distinct and unique experience from an all-inclusive escape to an island hideaway and exclusive luxury.
Alliance Connection will be driving the public relations strategy in the U.S. and Canada through compelling storytelling, exceptional media relations and distinct experiences that garner media coverage for the brands.
Alliance Connection Partners McDonald’s Canada & Azul Beach Resort Negril
Alliance Connection is excited to have helped launch the McDonald’s Canada “December Drops” Campaign featuring Azul Beach Resort Negril which is live November 28- December 31, 2022.
Throughout the 4-week app-based partnership, Canadian consumers will be encouraged by digital banners and social media posts to visit the dedicated sweepstakes landing page in the McDonald’s App and enter for their chance to win one of five 4-night trips to Azul Beach Resort, plus roundtrip air credit.
Azul Beach Resort Negril is featured as the exclusive travel partner throughout the campaign across the McDonald’s Canada in-app sweepstakes landing page and banners, and throughout social media posts.
Alliance Connection Secures Amazon Studios’ Partnership For Meliã’s INNSiDE New York NoMad
Alliance Connection is excited to have launched the Amazon Studios’ (Something From Tiffany’s) + Paper Source Sweepstakes featuring Meliã’s INNSiDE New York NoMad, live through December 25, 2022.
Alliance Connection Partners Margaritaville Island Reserve Cap Cana With Big Machine Label Group
Zoëtry Wellness & Spa Resorts Enlists Alliance Connection To Craft A Content Creator Activation For Their #ArtofLife Campaign
The Alliance Connection Influencer Marketing Division was entrusted to craft a custom content creator activation for Zoëtry Wellness & Spa Resorts’ #ArtofLife campaign.
The team secured and executed a content creator activation for Zoëtry Casa Del Mar that highlighted the brand’s #ArtofLife campaign through wellness and romantic experiences that can be found at the breathtaking property, along with the Endless Privileges® at Zoëtry Wellness & Spa Resorts.
The content creators and influencers got to experience the boutique haven that offers guests luxury, the highest level of personal service, and enriching experiences from the destination’s rich history to the cuisine, and in turn tell the brand story to their millions of followers heightening the brand’s awareness and reach.
Alliance Connection Teams Up El Dorado Spa Resorts & FabFitFun For The 2022 Winter Box Sweepstakes
Margaritaville Island Reserve Cap Cana Featured In Nationally Syndicated Radio Promotion For Ryan Griffin’s New Single “Salt, Lime and Tequila”
Alliance Connected secures impactful, nationally syndicated radio promotion for its client Margaritaville Island Reserve Cap Cana with Red Street Records and iHeartRadio tied to Ryan Griffin’s new single “Salt, Lime and Tequila.”
Two of iHeartRadio’s popular syndicated shows, The Crook & Chase Countdown and After MidNite with Granger Smith are offering millions of listeners the chance to win a 4-day/3-night Island Reserve Inclusive® experience for two at Margaritaville Island Reserve Cap Cana. The resort is touted prominently through on-air spots and digital placement across the show’s websites and digital channels.
Secrets Resorts & Regal Crown Club® Partner With Alliance Connection For An Exciting Collaboration
Alliance Connection partnered up Secrets Resorts & Spas with Regal Crown Club® for their Escape to Paradise with Secrets® Resorts Sweepstakes in anticipation of the theatrical release of rom-com “Ticket to Paradise,” starring Hollywood legends Julia Roberts and George Clooney.
This exciting enter-to-win sweepstakes hosted by Regal Crown Club captured audiences and engaged them on their website and mobile app while considering movie ticket purchases, and through their loyal newsletter subscribers. In addition, the resort was featured prominently on Regal’s marketing channels which directed their millions of loyalty members to redeem special booking offers at Secrets Resorts & Spas.
Alliance Connection Powers The Entertainment for One Of The Industry’s Most Prominent Conferences
Alliance Connection Powered The Entertainment for DestinationWeddings.com 11th Annual Conference with dynamic performances by American Idol season 8 finalist Matt Giraud and American Idol Season 14 runner-up Clark Beckham at Hard Rock Hotel & Casino Punta Cana. The annual DestinationWeddings.com conference welcomed destination wedding and travel specialists and advisor, preferred partners and vendors, in addition to the “who’s who” of hospitality including senior executives from world renowned resort and hotel brands in Mexico and the Caribbean.
Nestle Water And Hard Rock Hotel Riviera Maya Paired Up By Alliance Connection
Alliance Connection Selected As The PR Agency Of Record by Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts, overseeing the public relations efforts for Nickelodeon Hotels & Resorts, El Dorado Spa Resorts, Azul Beach Resorts, Generations Riviera Maya
With locations in Riviera Maya and Riviera Cancun, Mexico, Punta Cana, Dominican Republic, and Negril, Jamaica, the all-inclusive luxury brand has turned to the full-service marketing firm to lead its publicity efforts in the U.S. and Canada.
Alliance Connection will spearhead the brands’ PR strategies by driving media coverage, developing content collaborations, influencer marketing campaigns, and promotional partnerships to heighten brand awareness and increase bookings for the resorts.
Premiere Worldwide Marketing, the worldwide sales and marketing representative for Karisma Hotels & Resorts Selects Alliance Connection To Lead Promotional Partnerships, Influencer Marketing and Events for their Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts
Alliance Connection adds Margaritaville Island Reserve and Margaritaville St. Somewhere Resorts to its travel portfolio, as it has been secured to spearhead promotional partnerships, influencer marketing and event activations for the travel brand.
With three tropical locations and a fourth one opening in early 2023, each with a distinct and unique experience to offer, from an all-inclusive escape to an island hideaway or exclusive luxury, Alliance Connection will be crafting powerful collaborations and distinct, custom-curated experiences that bring the brand to life in front of consumers nationwide.
Alliance Connection’s “Where In The World” Influencer Marketing & Content Collaboration Campaign Makes An Official Return
For the first time since the return of travel, Alliance Connection designed, developed and executed their signature “Where In The World” content collaboration and influencer marketing campaign for Margaritaville St. Somewhere in Holbox Island, Mexico.
Several highly-aligned influencers were carefully selected to share their wild “Where In The World” journey with their fans across their social media channels, where their mystery destination was revealed only 48 hours prior to their departure. Each day, fans were given the opportunity to help plan the influencers itinerary through voting platforms while each experience selected was highlighted through engaging stories and interactive reels that invited the follower to tag along with them.
To further heighten the campaign’s impact and longevity, influencers shared a sweepstakes giveaway where one lucky follower got to plan own trip to St. Somewhere.
The successful collaboration garnered an impressive 17.2 million impressions, 661 new followers, 6,081 new Instagram visitors, and captivating content for the client.
Alliance Connection Places Resort Client On The TODAY Show With Hoda & Jenna
Alliance Connection secures another impactful on-air collaboration for resort client Hard Rock Hotel & Casino Punta Cana with the TODAY Show with Hoda & Jenna.
As part of the show’s fun “Life’s A Beach” trivia segment, a loyal fan was given the chance to win a 4-night all-inclusive stay at the award-winning resort, just in time for her 60th birthday. The hotel was featured on-air to millions of viewers with stunning b-roll footage that enticed viewers and showcased all the resort has to offer.
Welcoming 30 Publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya
Alliance Connection welcomed 30 publishers from Macaroni KID at the all-new Nickelodeon Hotels & Resorts Riviera Maya for their annual Summer Getaway trip — a fun-filled week of exclusive themed activities, immersive experiences and an up-close-and-personal look at the all-new all-inclusive family resort.
The custom curated itinerary served plenty of opportunities for the publishers to capture content and spread the word about one of Mexico’s top family hotels and the Summer of SpongeBob, from splashing around in the water park, to personal Slime experiences, lively shows, and Gourmet Inclusive dining and Instagrammable cocktails, resulting in editorial and social media coverage that reached millions of readers and followers nationwide.
Another Big Screen Partnership For Resort Client Secured By Alliance Connection’s Promotional Partnerships Division
In anticipation of the theatrical release of “Top Gun: Maverick” and the kickoff to summer blockbusters, Alliance Connection secured a promotional partnership with Regal Crown Club for resort client Hard Rock Hotel Riviera Maya where fans with an exciting enter-to-win sweepstakes! Hosted by Regal Crown Club, the sweeps will capture millions of loyal consumers and feature the all-inclusive resort across its website, email database, a dedicated sweepstakes landing page, and social media channels. Additionally, members are treated to a members-only exclusive booking offer of a complimentary room upgrade at the All-Inclusive Hard Rock Hotels in Mexico and the Dominican Republic.