FROM THE INDUSTRY’S
The best marketers know they must keep learning to stay competitive. That is why Alliance Connection created Five for Five, a series of articles and videos that take a deep dive into some of the travel industry’s top minds by asking five questions in just five minutes. Get to know these experts a little better, while you take in helpful tips and tricks that will help you succeed.
We chatted with our President and Founder, Melissa Mango, all about the fundamental shift from experiential travel to purposeful travel and how marketers can shift the narrative to catch up with the changing landscape.
Founder of I’m Just A Publicist
We caught up with Dana Baasiri, Storyteller and Founder of I’m Just A Publicist, who specializes in brand messaging and content marketing strategy. She walks us through key insights she learned throughout her 10 year career in travel communications that will help you harness the power of storytelling and content marketing for reaching, engaging and converting audiences into loyal customers…
President of Starmark
We sat down with Jacqui Hartnett, President of Starmark, a full-service, agile marketing & advertising agency based in Fort Lauderdale, Florida. She shares her insights on the importance of travel and tourism defining brand personality, appealing to the next generation of travelers and embracing emerging media and technology in hospitality marketing.
#ACTastemaker Influencers and Content Creators of T&J Family
We caught up with T&J Family to share their insight into influencer collaborations with travel and tourism, and how it has impacted their content and left a lasting impression with their audiences.
Vice President of Marketing at AIC Hotel Group
We sat down with Frank at The Ultimate KIDZ BOP Live Fan Experience at the Hard Rock Hotel & Casino Punta Cana and learned how important it is to build the right team, how he likes to disrupt the industry and more!
Social Media and PR Manager at Karisma Hotels & Resorts
We caught up with Stephanie during the Taste of Karisma Social Media Summit. Learn how her innovative ideas are helping move the needle at Karisma Hotels & Resorts and more!
Are you, or someone you know, an industry leader who would like
to be profiled in our Five for Five series?