Influencers shared their wild “Where In The World” journey with their fans across social media channels starting with the unveiling of their vacation destination, St. Somewhere Holbox Island, 48 hours prior to their departure.

Each day, fans were given the opportunity to help plan the influencers itinerary through voting platforms. Then each experience selected was highlighted through stories and reels. From swimming with whale sharks to enjoying floating taco trays in their pools, the influencers were provided with unique moments to capture content.

Post-activation, the influencers continued to promote the resort through a sweepstakes so that one lucky follower could plan their own trip to St. Somewhere.

Owned images and video content were submitted by each influencer post collaboration for the hotel’s social media marketing use.