UNICO 20°87° Riviera Maya sought to amplify awareness of its AURA Wellness Event through authentic creator storytelling aligned with the resort’s pillars of modern luxury, immersive wellness, and culturally inspired experiences.

At the same time, wellness lifestyle brands were looking for meaningful experiential integrations that would place their products in a luxury travel and wellness setting with highly aligned creators.

Our Approach

Alliance Connection curated a group of five lifestyle and wellness creators whose audiences aligned with UNICO’s brand ethos and luxury wellness positioning.

Creators were invited to attend the AURA Wellness Event, where they documented immersive experiences including spa rituals, mindful movement sessions, and curated culinary programming.

To further elevate the experience, Alliance Connection secured wellness-forward brand partners TAVI, ToeSox, and Vooray, who contributed VIP gifting for the creators attending the event.

Our Impact

The result was an integrated influencer experience that combined luxury travel storytelling with wellness lifestyle partnerships.

The creator program generated strong engagement and high-quality lifestyle content that extended the reach of the AURA Wellness Event across multiple social channels.

At the same time, it lent a beautiful backdrop that creators could share with their audiences, and for participating brands to establish presence.