Success Story


At a Glance:

Alliance Connection concepted, designed and produced an exclusive and immersive LIVE show for the all-inclusive Hard Rock Hotels where guests were given the ability to choose the direction of the set list. Through the integration of technology, this musical activation invited guests to curate the entertainment with a U Pick / We Play concept with a wide variety of song selections to be voted on the week leading up to the main event.

The result was a never before seen show hosted by television personality, Joey Fatone, and performed by all-star cast from American Idol, The Voice and Dancing With The Stars. The familiar faces added a layer of celebrity appeal across a diverse audience and allowed for VIP access moments with the talent through meet and greets, hosted dinners and charity auctions.


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