At a Glance:
To drive consideration in key markets and increase national awareness for Nickelodeon Hotels & Resorts, Alliance Connection partnered with Carmen Ordonez, an on-air lifestyle and travel expert, tasked with creating a TV segment showcasing the perfect family-friendly spring getaway in Mexico. The segment aimed to highlight the resort as an ideal destination and guide viewers on how to book their own trip.
Carmen visited the resort with her family to film a segment for Tampa Bay’s Morning Blend, the bay area’s leading local lifestyle program. The segment ultimately received placements in Yahoo News and Yahoo Life, further extending the reach and impact.
By strategically aligning with influencers and leveraging impactful media platforms, Nickelodeon Hotels & Resorts successfully enhanced their national presence and positioned themselves as a top choice for family-friendly vacations in Mexico.