At a Glance:
Alliance Connection partnered Margaritaville Island Reserve Riviera Maya with women-owned sports media company, The Gist for a multi-partner email lead generation campaign this spring. The partners’ combined audience of 2M+ had a chance to win their way to the all-new Margaritaville Island Reserve Riviera Maya in Mexico.
The Spring Campaign was a great opportunity to promote IRRM as the newest Margaritaville Island Reserve resort, the pickleball amenities found on-resort, and to capture email leads to market to this spring moving into summer.
Participating partners included The Dink pickleball, International Intrigue, The Daily Upside, Dollar Flight Club, and The Donut.