Alliance Connection partnered Margaritaville Island Reserve Riviera Maya with women-owned sports media company, The Gist  for a multi-partner email lead generation campaign this spring. The partners’ combined audience of 2M+ had a chance to win their way to the all-new Margaritaville Island Reserve Riviera Maya in Mexico. 

The Spring Campaign was  a great opportunity to promote IRRM as the newest Margaritaville Island Reserve resort, the pickleball amenities found on-resort, and to capture email leads to market to this spring moving into summer. 

Participating partners included The Dink pickleball, International Intrigue, The Daily Upside, Dollar Flight Club, and The Donut.