At a Glance:
Alliance Connection partnered with TGI Fridays™, the number one casual bar and grill chain in America with over 320 locations across the country, for a nationwide Summer Pub Crawl Promotion that featured Hard Rock Hotel Riviera Maya.
To heighten brand awareness and engagement, consumers were invited to stop in for a Mexican-themed menu with limited-time drink and food specials for the chance to win an all-inclusive stay in Mexico. As the exclusive travel partner, Hard Rock Hotel Riviera Maya was featured front and center across the brand’s emails, social media and in-store signage nationwide. The promotion amassed over 33 million impressions, making it a winner for both partners.