Nickelodeon Hotels & Resorts was looking for a way to differentiate themselves from other all-inclusive family resorts and highlight their premium experience. They were also looking to increase their social media followers and broad-based awareness in the family space.
Alliance Connection concepted, developed and implemented the first ever Sun, Slime and Social conference for Nickelodeon Hotels & Resorts Punta Cana, securing 32 notable content creators and bloggers to scope out all things kid, family and mommy reaching 44 million followers. Our playfully designed content opportunities surprised, entertained and delighted our guests and their followers.

The creators produced custom content that engaged highly aligned followers and showcased the fun-filled luxury of Nickelodeon Hotels & Resorts Punta Cana. This was an interactive and educational experience for attendees that brought an organic awareness marketing campaign.