Nickelodeon Hotels & Resorts celebrated its annual Summer of SpongeBob event in style! And to spread the word and create a buzz, Alliance Connection created an extensive earned media strategy that included offering exclusive media stays to influential family-focused consumer press and pitches for roundup coverage.

The team’s targeted pitching resulted in a staggering number of 13 placements, generating a remarkable media value of $9.37 million.

The result? Press that not only created brand awareness and engagement but also painted a vivid picture of the signature seasonal events hosted by Nickelodeon Hotels & Resorts. It was a whirlwind of excitement, fun, and celebration that left a lasting impression on readers.