Paradisus Palma Real sought to reach lifestyle-driven travelers through premium consumer brands, while Sugarfina — a luxury candy boutique known for its elevated confections, beautifully packaged sweets, and collaborations with premium lifestyle brands — aimed to extend the launch of its Tropical Collection into experiential storytelling beyond retail.

The goal was to create a cross-brand campaign that introduced Sugarfina’s audience to a luxury tropical destination while positioning Paradisus Palma Real within aspirational summer lifestyle moments.

Our Approach

Alliance Connection paired Paradisus Palma Real Golf & Spa Resort with Sugarfina for a summer sweepstakes celebrating the launch of Sugarfina’s Tropical Collection.

The multi-brand campaign expanded to include BoxFox and Kasama Rum, bringing together complementary lifestyle brands around a shared tropical theme. The digital giveaway was promoted across partner email and social channels, encouraging audiences to enter for a chance to win a luxury all-inclusive stay at Paradisus Palma Real along with curated products from each participating brand.

Our Impact

The campaign delivered strong cross-brand exposure while introducing Paradisus Palma Real to new lifestyle audiences through Sugarfina’s engaged consumer base.