At a Glance:
To support Nickelodeon Hotels & Resorts first-ever Slime Break Getaway campaign, we leveraged traditional media coverage to reach key audiences.
Our objective was to generate awareness and excitement for the Nickelodeon Hotels & Resorts seasonal programming by strategically pitching to consumer and trade press outlets. We successfully secured 12 valuable media placements and amplified our reach by distributing a press release over the wire. This media coverage played a pivotal role in promoting the event and creating awareness during the first year of launch.