Alliance Connection collaborated with Hyatt Inclusive Collection to create a Bachelor Nation media trip and individual influencer stays to support the Secrets Resorts Roses & Romance Integrated Marketing Campaign, to extend the buzz following the Bachelor finale on-location shoot and promote the Roses & Romance package.

This three-part event, hosted by Secrets Tulum Resort & Spa, encompassed a media trip featuring four Bachelor Nation couples and two individual stays where attendees showcased their visit including the upgraded Roses & Romance package and fun social media takeovers.

The results culminated in  5.4 million unique consumers and delivered over $750K in media value. The content and marketing collaboration generated awareness, owned social media content and Roses & Romance package promotion.