Success Story
At a Glance:
An influencer series with 3 #ACTastemakers™, each with a unique style, showcased Paradisus Resorts over 60 days through unboxing videos and fan sweepstakes that engaged 28 million followers long beyond just the influencer stay.
Alex Costa & Robbi Jan:
Alex Costa is a luxury lifestyle influencer with over 3.6 million subscribers who have an affinity for upscale travel. Robbi Jan is a lifestyle & travel influencer that showcases travel tips, current fashion trends, and workout programs.
Alex: Followers: 3,694,000
Robbi: Followers: 591,000
Haley Takes On The World:
Haley Takes On the World’s content shows off many of the lifestyle challenges, travel adventures, and online entrepreneurship as she “Takes On the World”.
Followers: 870,000
Shot Of The Yeagers:
Shot Of The Yeagers are a family of 8 that love all things adventure! Whether that’s building a fort in the living room, going on hikes or down waterslides
Followers: 5,697,000
Influencer Activation
35 Million
1452
107% Increase
70 Thousand
500 Thousand+
Alex Costa & Robbi Jan:
Alex Costa is a luxury lifestyle influencer with over 3.6 million subscribers who have an affinity for upscale travel. His social content covers men’s fashion, fitness & health tips, trends & routines. Alex is always showing the most luxurious & popular items and visiting Paradisus Playa Del Carmen made all of the sense in the world.
Robbi Jan is a lifestyle & travel influencer that showcases travel tips, current fashion trends, and workout programs. Her collective audience of 591,000 is always looking for the newest places to travel while preparing for the trip with what to wear, and some tips on what to eat and how to work out on vacation. Robbi’s audience seeks the most trendy destinations and resorts that are both culturally immersive and offer an upscale experience.
Followers: 3,694,000
Instagram Handle: @alexcosta
Youtube: Alex Costa
Followers: 591,000
Instagram Handle: @RobbiJan
Youtube: Robbi Jan
Haley Takes On The World:
Haley Takes On the World’s content shows off many of the lifestyle challenges, travel adventures, and online entrepreneurship as she “Takes On the World”. She has traveled to over 50 countries in pursuit to share relatable life experiences, while introducing her audience to the many different cultures she’s been lucky enough to experience firsthand. Haley was able to experience all the great things that Paradisus Grand Reserve had to offer as well as the experience of the great Dominican Republic culture.
Followers: 870,000
Instagram Handle: @haleytakesontheworld
Youtube: Haley Takes On The World
Shot Of The Yeagers:
Shot Of The Yeagers are a family of 8 that love all things adventure! Whether that’s building a fort in the living room, going on hikes or down waterslides. This family is always having fun and had the opportunity to stay at Paradisus Cancun where they got to experience first hand the many different amenities & programming the resort has to offer for families.
Followers: 5,697,000
Instagram Handle: @shot_of_the_yeagers