At a Glance:
VStar Entertainment, the producer of PAW Patrol & Nick Jr. Live! was looking for additional ways to incentivize VIP ticket sales for their shows and create an added value experience for attendees through grand prizes, special offers and on-site activations.
Alliance Connection secured an integrated partnership with Nickelodeon Hotels & Resorts as the presenting sponsor of their VIP Experience nationwide on 3 show tours for PAW Patrol Live! including Great Pirate Adventure, Race to the Rescue and Nick Jr. Live! In exchange for sweepstakes prizing Nickelodeon Hotels & Resorts not only secured a comprehensive activation but also leverage the brand affinity of proven fans through valuable and affordable marketing exposure.