At a Glance:
Alliance Connection created A Paired Affair which was a unique summer music series. Eden Roc Miami Beach wanted to provide an elevated guest experience while increasing their food and beverage revenue as well as their bookings.
Paired Affair featured never-before-seen live artist collaborations from top TV shows like The Voice and American Idol, performing stripped down, rearranged versions of modern songs, perfectly paired with gourmet bites & signature cocktails. Not only did we accomplish Eden Roc’s goal of delivering their guests an elevated experience, but we also increased food & beverage sales by 34% with this completely unique program.