For over 100 years, Entenmann’s® has been making a wide variety of delicious baked goods and creating family traditions. Alliance Connection partnered with this powerhouse brand to run a summer customer appreciation giveaway to drive retail and POP exposure opportunities.

Alliance Connection facilitated an exciting partnership with Viacom and Nickelodeon Hotels and Resorts to celebrate Spongebob’s 20th Anniversary campaign that gave consumers a chance to win a four-night stay at the resort.

Between Nickelodeon’s expansive social media influence and coverage and Entenmann’s CPG placement in over 15,000 retail locations, this was a mutual win for all three powerhouse brands.