At a Glance:
Looking to break into the weddings segment, Karisma Hotels & Resorts turned to us to bring to life a standout collection—from the design and procurement to the training and marketing strategy. The program not only positioned the brand as a destination weddings leader, but increased wedding sales by 23%.
Alliance Connection created the Memorable Moments Signature Wedding Collection™ for Karisma Hotels & Resorts. It is an all-encompassing project, including designing the collection, sourcing the product, coordinating the photo shoot, training staff, creating the website and all marketing collateral, securing partners for cross-promotions, overseeing the program’s launch, and more.