To capture the glow of summer and connect with beauty-minded travelers, UNICO 20°87° Hotel Riviera Maya teamed up with Loving Tan, the cult-favorite self-tanning brand. Together with Alliance Connection, the brands created an influencer brand trip and digital giveaway campaign designed to merge two aspirational worlds—sun-kissed beauty and luxury all-inclusive travel.

This collaboration was a win for all:

• UNICO 20°87° reached a new, beauty-driven audience through organic, creator-led storytelling.

• Loving Tan elevated its brand image with a luxury resort backdrop that embodied its aesthetic of confidence and glow.

• Influencers gained meaningful partnerships and high-visibility content opportunities across beauty and travel audiences.

Our Approach

Alliance Connection hosted three of Loving Tan’s top ambassadors for a curated stay at UNICO 20°87°, complete with bespoke experiences, content shoots, and group activities. Each creator shared real-time coverage across Instagram and TikTok, spotlighting both the resort’s elevated offerings and the brand’s glow-inducing products.

The partnership extended digitally with a “Girls Getaway to Mexico” sweepstakes, giving fans the chance to win their own UNICO stay, further amplifying awareness, engagement, and brand affinity across both audiences.

Impact

The Loving Tan x UNICO 20°87° partnership generated powerful results and seamlessly aligned luxury hospitality with beauty lifestyle storytelling, creating content that radiated authenticity, aspiration, and cross-brand impact.