Success Story

HyperX Gaming Lounge

At a Glance:

Alliance Connection secured a dynamic gaming partnership with HyperX, the choice of pro-gamers, to launch a first-of-its-kind gaming lounge at Hard Rock Hotel Riviera Maya.
Whether you’re a pro streaming for legions of fans or just jumping on with friends, the highly aligned partnership was built off the foundation of “We’re All Gamers.”

The mutually beneficial marketing partnership brought gaming to life through events, tournaments, and a dedicated space to host special appearances and extend travel invitations to the gaming industry’s best of the best, including HyperX personalities and influencers from around the globe.

Alliance Connection continues to manage the ongoing partner relations and is nurturing future plans to expand the lounges to multiple All-Inclusive Hard Rock Hotel properties.

Product Development

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