Paradisus Grand Cana sought to connect with U.S. families and wellness-conscious moms during Mother’s Day and Maternal Mental Health Month. The goal was to drive awareness and position the resort as a family-friendly, mindful, and restorative destination while tapping into cultural conversations around self-care and wellness.

Our Approach:

Alliance Connection brought together Paradisus Resorts with The Honest Company, the eco-conscious lifestyle and beauty brand founded by Jessica Alba, and The Mom Walk® Collective, a fast-growing community that unites moms through local walks and shared wellness experiences.

The activation included:

• Social + digital integration: Honest email sends, website banners, and branded Instagram story challenges encouraging moms to “walk a mile a day in May,” with each tag serving as an entry to win a family getaway.

• On-resort experience: A surprise-and-delight pop-up featuring Honest x Mom Walk, gifting, and a collective Mom Walk® hosted at Paradisus Grand Cana, captured and amplified by social teams.

• Sweepstakes prize: A 5-day/4-night stay for a family of four, plus airfare, positioned as the ultimate family wellness retreat.

Our Impact:

The campaign authentically resonated with moms by aligning wellness, family connection, and cultural relevance, resulting in extraordinary reach and brand exposure.

Across social media, email, and digital placements, the activation generated millions of social impressions, emails sent, and digital impressions, while the on-resort Mom Walk® pop-up delighted guests and delivered nearly $2 million in media value.

By blending digital storytelling with a live experiential element, the partnership positioned Paradisus Grand Cana became a destination that truly supports families and celebrates moms.