At a Glance:
Lionsgate, one of the top film studios releasing over 40 films a year, released hit sequel “Hitman’s Wife’s Bodyguard” with Salma Hayek and Ryan Reynolds and Alliance Connection teamed up with them and iHeart Radio to giveaway a trip to Hard Rock Hotel & Casino Punta Cana.
In exchange for the 4-night all-inclusive stay, Hard Rock Hotel & Casino Punta Cana was featured digitally across iHeart Media’s channels to millions of consumers and via pre-recorded spots and live mentions by DJs on over 250 radio stations nationwide. As well as supported with digital posts by the movie studio Lionsgate @lionsgate and the film’s social marketing channels @hitmansbodyguard.
With over 1.5 Million emails sent, 52.5 Million radio listeners and 15.3 million social impressions and a total of 79 million total impressions and $2 million in media value this campaign drove awareness and leads for HRHPC to facilitate consumer top of mind awareness ultimately driving bookings.
Integrated Entertainment Partnership