At a Glance:
Life Is Good was promoting their Go Places campaign to engage their experience-based consumers through social media and their popular influencer Mario Lopez.
Alliance Connection paired Life is Good with UNICO 20° 87° Hotel Riviera Maya to deliver an experience based trip to an audience craving to expand their horizons. Offering the chance to dive deeper into the culture of Riviera Maya, Mexico, this sweepstakes connected a retail brand with a prize package that rewarded their active customer based.
Mario Lopez, a Life is Good influencer and well-known TV personality, promoted the trip across his social channels delivering great alignment and exposure for
UNICO 20° 87° Hotel Riviera Maya.