At a Glance:
To support Karisma Hotels & Resorts annual GIVC event, Alliance Connection helped secured trade media outlets for a press trip with key media events, and delivered post-event coverage with key announcements, awards, and event photos to maximize exposure.
Alliance Connection implemented a comprehensive PR campaign, leveraging a range of tactics and activities. This included securing three trade media outlets to join the event, along with an additional two outlets for post-event coverage. The team also organized and executed targeted media pitches and executive interviews to ensure optimal engagement and visibility resulting in 11 total placements for the event and a wire release that resulted in 411 placements.