Dreams Sapphire Resort & Spa sought to generate awareness and excitement around its newly launched Indigo section while reaching a new, younger, culturally engaged audience. Foot Locker was looking to boost loyalty, particularly around a busy season for brands (holiday).

The goal was to tap into an established loyalty ecosystem with built-in scale, leveraging a trusted retail brand to drive qualified visibility, digital engagement, and measurable performance beyond traditional travel marketing channels.

Our Approach

Alliance Connection strategically partnered Dreams Sapphire with the Foot Locker family of brands to launch a high-impact loyalty sweepstakes targeting FLX Rewards members.

The “Winter Getaway Sweepstakes” was promoted across Foot Locker’s digital marketing ecosystem, engaging a loyalty base of 10+ million members through email marketing, website and app placements, digital promotions, and social amplification.

Timed to launch just before the holiday season and run through January, the campaign positioned Dreams Sapphire’s new Indigo section as the ultimate winter escape — blending aspirational travel with youth culture relevance.

Our Impact

The loyalty-driven campaign delivered large-scale visibility, measurable digital engagement, and significant earned media value — demonstrating the power of cross-industry brand partnerships. By aligning with Foot Locker’s loyalty program, the partnership extended Dreams Sapphire’s reach into a culturally connected audience while driving strong digital action.