Foot Locker FLX Rewards
At a Glance:
Foot Locker, Inc. a company who leads the celebration of sneaker and youth culture around the globe, paired up with the All-Inclusive Hard Rock Hotel & Casino Punta Cana for a Holiday Sweepstakes tied to the popular FLX Rewards Program reaching 10M+ members.
With approximately 3,000 retail stores in 28 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the sweepstakes was used to reward members around the holidays as well as encourage new signups. The resort saw exponential exposure to a highly aligned consumer.