Success Story

Father's Day Adventure Multi-Partner Campaign

At a Glance:

To celebrate Dad and promote the all-new Margaritaville Beach Resort Ambergris Caye, Belize, Alliance Connection partnered the resort with Dollar Flight Club to host a Father’s Day Adventure Multi-Partner Email Capturing Sweepstakes.

Dollar Flight Club is a subscription travel service that alerts 1 Million+ members about the world’s cheapest flight deals leaving their home airports. Their goal is to help their members across the globe see more of the world and make their travel dreams come true on a budget.

Multi-Partner Campaigns bring together brands and lifestyle media partners that have like-minded audiences to cross-promote the sweepstakes and in turn share audiences. Each participating brand pushes the sweepstakes out to their email list and social followers to encourage their audience to enter to win. At the end of the campaign, each brand received email leads from the entries received to put into their marketing funnel. Other partners targeting an affluent millennial audience across travel and lifestyle media include luggage & travel accessory brand CALPAK, luxury travel and lifestyle resource Travel Curator, Wayre, and more.

MULTI PARTNER PROMOTION & LEAD GENERATION

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