FabFitFun is a quarterly subscription box and digital marketing platform reaching over 2 million affluent women. The FabFitFun editors curate the latest in beauty, fashion and fitness through their products, content, and partnerships. As a trusted partner for many years, Alliance Connection provides travel sweepstakes to surprise and delight subscribers on a barter-basis.

To promote the brand-new luxury resort in 2019, Nobu Los Cabos, Alliance Connection secured a sweepstakes in the FabFitFun Spring box which included a premium full-page placement in 2.1 million boxes, a custom editorial article for their website and social media channels. FabFitFun also provided a special offer for the resort on their member dashboard. Social promotion garners awareness for the resorts and an enticing prize draws new subscriptions and rewards repeat subscribers.