Dream Vacations wanted to become a household name for families and young travelers alike as well as garner new leads for outreach. They were looking to promote that they not only sell great vacations but their travel specialists would help craft the perfect trip for everyone and with the best deals. Chatbooks was looking to create a fun summer travel campaign that would encourage consumers to find a reason to fill a Chatbook with their adventures.

Alliance Connection saw a need and filled it with a social media campaign that not only drove leads for Dream Vacations but activated Chatbooks most engaged audience for a giveaway. Consumers saw Instagram stories that told a story about the Dream Vacations travel specialist and how valuable they are PLUS how to enter to win their very own dream vacation. Chatbooks also sent out emails to their database to encourage entries and engagement with the brands. Dream Vacations saw a growth in their social media followers as well due to the engagement of the sweepstakes.