Paradisus Los Cabos sought to increase brand visibility among engaged couples and bridal audiences by aligning with a retail brand already trusted during the wedding planning journey. David’s (formerly David’s Bridal) was looking to engage its loyalty members.

The objective was to tap into a large, high-intent audience through a strategic partnership with David’s, positioning Paradisus Los Cabos as an aspirational honeymoon and romance travel destination while driving large-scale digital engagement.

Our Approach:

Alliance Connection partnered Paradisus Los Cabos with David’s Diamond Loyalty program to launch a national digital sweepstakes targeting the brand’s 3 million Diamond members.

The campaign positioned Paradisus Los Cabos as the exclusive travel partner for the giveaway, offering a romantic luxury escape designed to resonate with newly engaged and wedding-planning audiences.

The sweepstakes was promoted across multiple consumer touchpoints, including:

• Email marketing to David’s loyalty members
• Website placements and digital promotion
• Social media amplification
• In-store promotional signage at David’s Delray Beach boutique
• Strategic PR outreach to further extend campaign visibility

The grand prize featured a 5-day / 4-night stay at Paradisus Los Cabos, including accommodations in The Reserve section, a romantic dinner for two, spa massages, champagne in-room, and roundtrip airfare.

The Impact:

By integrating retail, loyalty marketing, and travel storytelling, the partnership introduced Paradisus Los Cabos to a highly relevant audience already in a milestone life stage tied to romance travel.

The loyalty-driven campaign delivered exceptional reach, engagement, and earned value, demonstrating the power of cross-industry brand partnerships that connect travel experiences with key life moments.