To extend the life of the content from Jessica Hirsch @CheatDayEats’ stay and amplify consumer reach, promotional partner CheapCaribbean launched a travel sweepstakes on National Margarita Day, Feb 22nd that ran through March 1st.

One lucky consumer had the chance to win their own 4-night stay for two at Margaritaville Island Reserve Riviera Cancún. Cheap Caribbean and Jessica’s audiences were encouraged to enter for their chance to win via giveaway inclusions in email blasts, Instagram posts and stories pushing to the dedicated sweepstakes page hosted on CheapCaribbean.com.