Success Story
Celebrations at Generations

At a Glance:
Alliance Connection concepted, designed and produced an exclusive immersive LIVE show.
Through the integration of technology, this musical activation invited members to curate the setlist and select the songs throughout the week leading up to the event. Hosted by television personality, Joey Fatone, and with an all-star cast from American Idol, The Voice and Dancing With The Stars, familiar faces added a layer of celebrity appeal to entice participation and attendance.
Social

32
Celebrity Guests

70 Thousand
Sweepstake Entries

1.74 Million
TV Viewers

91 Million
PR Impressions

9
Press Releases

12 Thousand
Opt-In Leads

36
Bookings
