Success Story

BLACK FRIDAY CAMPAIGN

At a Glance:

To support Karisma Hotels & Resorts Black Friday blitz, Alliance Connection crafted and distributed a press release which resulted in 366 pickups, including top names like Yahoo Finance, AP News, Market Watch, and Markets Insider. In total, our efforts reached over 223.5 million readers, resulting in a remarkable media value of $2,067,375.

Furthermore, we proactively pitched the Black Friday sale to individual writers for round-up and feature coverage. Notable publications such as Travel + Leisure and Yahoo Life syndicated the information, extending our reach to an additional 398,741,879 readers.

We also secured five trade features in influential industry publications including TravelWeek, TravelPulse, TravelPulse Canada, Canadian Travel News, and Insider Travel Report.

PUBLICITY

IMC + EARNED MEDIA CAMPAIGN
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