Innside New York wanted to align with brands that elevated the message of modern style and individualism. Beautycon was looking to sell their festival and provide those attending with discounted stays in the NYC area.

Alliance Connection created a partnership with Beautycon and Innside New York Nomad for a sweepstakes that had a grand prize stay that the hotel and tickets to the festival. We continued to use our network to amplify the message through our media partners, pushing the sweepstakes through Bustle Digital Group and Hearst Magazines – Cosmopolitan and RealBeauty. The alignment of consumers was perfect for an edgy, modern tourist interested in beauty and shopping.

In addition to the sweepstakes, Innside New York Nomad provided Beautycon with a discount off their normal rates to be promoted to all festival attendees which resulted in 75 direct bookings with the Beautycon promo code.