To evolve its Be More Where Love Is brand campaign beyond resort walls, Secrets Resorts & Spas sought to create a storytelling moment that invited couples to celebrate connection in its most authentic form: love in real life.

Alliance Connection brought this vision to life with a multi-phased campaign that blended influencer storytelling, experiential content creation, and a meaningful brand partnership with The Skin Deep, the creators of THE AND connection cards. 

Our Approach: 

The campaign unfolded in Philadelphia’s iconic Love Park, where Alliance Connection captured real couples, models, and influencers in a content experience designed to represent the intimacy and romance that define the Secrets Resorts & Spas brand.

• The Shoot: The creative concept centered on “A Moment to Be Us,” visually translating the Be More Connected message through unscripted, emotional storytelling by having influencers and real couples participate in the shoot,
• The Influencers: Hand-selected creators from previous Secrets collaborations served as brand ambassadors, amplifying the content across their own social channels.
• Campaign Extension with The Skin Deep:
  A cross-channel digital partnership with The Skin Deep, and integration (along with in-kind gifting) of THE AND cards into the shoot amplified the campaign across their platforms.

Impact:

Together, the Be More Where Love Is activation and The Skin Deep partnership delivered measurable, cross-channel results.

Beyond numbers, the collaboration strengthened Secrets Resorts & Spas’ emotional brand storytelling, expanded The Skin Deep’s presence in the travel and hospitality space, and provided influencers and real couples with meaningful opportunities to connect with brands rooted in authenticity and love.