Success Story

Pachenga / Palmera

At a Glance:

Unico 20° 87° Riviera Maya needed an entertainment program that matched the overall elevated, authentic feel of their hotel. They came to Alliance Connection as industry leaders in resort entertainment to engage their guests with innovative, immersive programming for their vintage Cuban bar, Palmera Lounge.

Unico 20° 87° is a leader in the resort industry when it comes to speaking to what today’s Millennial traveler wants. As experts in Millennial travel habits as well as in unique entertainment concepts and production, Alliance Connection was the obvious agency choice to concept, create, and produce two new weekly shows.

The first show mixes modern music with salsa beats, accompanied by dancers, that has guests singing and dancing along. The second show takes guests on a journey of love told through music and dance that happens all around them with surprise acts to keep them on the edge of their seat.

From the initial storyboards to auditions to rehearsals, the Alliance Connection team delivered two innovative shows that have turned all-inclusive resort entertainment on it’s head, exceeded the client’s expectations and left guests raving about it on Trip Advisor.

Brand Development

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