With winter alive and well in most of the Western hemisphere, Paradisus Resorts wanted to capitalize on the need for warm weather and expand their reach into a millennial market to gain exposure with the new generation of traveler.

Tapping into the highly engaged audience of top media and wellness brands, Alliance Connection created a Caribbean Escape Sweepstakes to drive awareness in a millennial market. Combining a handful of brands with highly aligned audiences created a larger reach into the market and broad social impressions for Paradisus Resorts by Melia.