Alliance Connection concepted and produced a social media event to focus on high-earning millennials with 21 impactful content creators from fashion, travel, fitness, culinary, and music lifestyle categories hosted at El Dorado Casitas Royale.

The influencers along with their 31 million followers traveled the Yucatan Peninsula exploring El Dorado Royale, Generations Riviera Maya, El Dorado Maroma, Azul Beach Resort Riviera Cancun and The Fives delivering a 27% increase in new social media followers.