Success Story
The Taste of Karisma Summit
At a Glance:
Alliance Connection concepted and produced a social media event to focus on high-earning millennials with 21 impactful content creators from fashion, travel, fitness, culinary, and music lifestyle categories hosted at El Dorado Casitas Royale.
The influencers along with their 31 million followers traveled the Yucatan Peninsula exploring El Dorado Royale, Generations Riviera Maya, El Dorado Maroma, Azul Beach Resort Riviera Cancun and The Fives delivering a 27% increase in new social media followers.
Social Media Summit
42.8 Million
Brand Impressions
31.8 Million
Social Media Subscribers
124.5 Million
Total Event Impressions
2.8 Million
Overall Likes
12,500
Overall Comments
168 Thousand
NEW Instagram Profile Visits
631
Reservation Calls & Emails (direct from Instagram)
4 Thousand
Website Clicks (direct from Instagram)
13,600
Followers Gain NEW followers (during the event)
