Our valuable partner, The Today Show has surpassed Good Morning America as America’s #1 Morning News show, and reaches over 4 million daily household viewers. The producers turned to Alliance Connection to power their travel giveaways.

To kick off the new year, we placed Dreams Jade in the Today Show’s Winter Wonderful segment rewarding a non-profit owner with a trip for his commitment to helping others. Highlighted with a :15 second live mention and visual spot reaching over 4 million viewers.

In addition to the on-air exposure, the episode could be found on the Today Show website and Youtube Channel reaching nearly 3 million subscribers.