Success Story
Story Behind The Songs

At a Glance:
Alliance Connection created Story Behind The Songs and brought CMT and multiple record labels together for a three-year integrated brand partnership with Sandals and Beaches Resorts.
This once-in-a-lifetime series gave guests the chance to see their favorite chart-topping country artists perform in paradise and hear stories from the road and the true inspiration behind the songs. LIV+ Members, Sandals and Beaches loyalty customers, received VIP experiences and priceless perks. CMT shot multiple Hot 20 segments with the artists and 10 local, regional and nationally syndicated radio stations broadcast LIVE from the resort.
And the best part, it was all for a good cause, The Sandals Foundation!
Multi-Media Entetainment Event

169.9 Million
Radio Impressions

$17 Milion
Total Media Value

56.3 Million
Media Impressions - Billboard Magazine, Entertainment Tonight, CMT Hot

9.1 Million
Million Households

$25+ Thousand
Raised for the Sandals Foundation

14.1 Million
Social Media Impressions
