At a Glance:
Alliance Connection created Story Behind The Songs and brought CMT and multiple record labels together for a three-year integrated brand partnership with Sandals and Beaches Resorts.
This once-in-a-lifetime series gave guests the chance to see their favorite chart-topping country artists perform in paradise and hear stories from the road and the true inspiration behind the songs. LIV+ Members, Sandals and Beaches loyalty customers, received VIP experiences and priceless perks. CMT shot multiple Hot 20 segments with the artists and 10 local, regional and nationally syndicated radio stations broadcast LIVE from the resort.
And the best part, it was all for a good cause, The Sandals Foundation!