1-800-Flowers was ready to add a new flare to their Celebration Passport loyalty program in order to keep engagement of the members high and entice additional members to join.

Alliance Connection identified the need as a perfect fit for additional exposure to a aligned consumer for their client Melia Hotels & Resorts. Focusing in on one particular property, the sweepstakes provided an elevated experience and reward for the Celebration Passport members as well as additional exposure for the resort.