1-800 Flowers Passport Sweepstakes
At a Glance:
1-800-Flowers was ready to add a new flare to their Celebration Passport loyalty program in order to keep engagement of the members high and entice additional members to join.
Alliance Connection identified the need as a perfect fit for additional exposure to a aligned consumer for their client Melia Hotels & Resorts. Focusing in on one particular property, the sweepstakes provided an elevated experience and reward for the Celebration Passport members as well as additional exposure for the resort.
1-800- Flowers is the leading floral and gourmet gifts provider in the U.S. Millions of Celebration Passport loyalty program members were offered the chance to win a 4-night stay to Melià Nassau Beach plus two coach airfare tickets.