While on vacation at the All Inclusive Hard Rock Hotels, guests receive the unique experience of jamming, mixing, writing, recording, and performing music in state-of-the-art with quality musical instruments and professional instruction. Twice weekly music lab classes continue to run at Hard Rock Hotel Riviera Maya and due to extreme popularity, the program has been implemented at two other Hard Rock Hotel locations. Now even more guests can experience the fun and educational program at Hard Rock Hotel Cancun and Hard Rock Hotel & Casino Punta Cana.

Alliance Connection developed a branded concept and multi-layered curriculum that offered Hard Rock guests the unique experience of becoming a rock star and gathering insight into the music industry. We coordinated the build out, handled on-site marketing and trained the entire resort staff on how to manage the new program to build attendance and engagement.

We launched Music Lab at Hard Rock Hotel Riviera Maya with a massive public relations event where media experienced the fun first hand. Attendees were able to form a band and learn an instrument under expert instruction of American Idol stars. After rockin’ the big stage, they enjoyed a stripped down performance by their coaches hosted in the Rock Star Suite.