Success Story
Meliapalooza

At a Glance:
Melia Hotels & Resorts was looking for a way to reach more travel agents and for help in showcasing Melia Caribe Beach and Melia Punta Cana’s unique resort offerings and amenities in a way that would educate agents and wow their clients.
Alliance Connection took a normal travel roadshow and intentionally created a concept where each phase of the event opened a whole new world of excitement and learning, ending in a generous gifting experience for all attendees. Our team booked and coordinated every element of the event from the interactive elements of the space, to the food and beverage, as well as securing incredible entertainment.
Industry Event
Alliance Connection reimagined and fully produced the travel roadshow for Meliá Punta Cana Beach Resort and Meliá Caribe Beach Resort to help the industry better understand the differences each of the resorts offer to consumers.

2 Events
Two Cities: Philadelphia and New York City

120
Travel professionals, industry partners & media secured

Event Ideation
And creative concept

1 Million
In media value