At a Glance:
Let’s Make A Deal was looking for new exciting prizes for their game show and Alliance Connection was tasked with expanding partnership verticals for our clients that allowed for maximum exposure with limited spend.
Alliance Connection worked with the Let’s Make A Deal producers to offer an inventory of pre-approved trips to be used as prizing on the show throughout the taping season. Even if the prize wasn’t redeemed on the show, THEY STILL GET THE EXPOSURE. The shows are often rerun in syndication, so not only are they gaining awareness, their “marketing currency” was stretched further with additional episodes all for the price of one trip.