Hard Rock All-Inclusive Collection wanted to fill their resort in a low period and entice new bookings for their resort. Universal Music Group needed to create a splash for the drop of their new Lady Antebellum record to cut through the noise of a busy music industry.

Alliance Connection listened to the needs of their client and with strong relationships through their entertainment portfolio created a partnership to meet the needs of everyone involved by designing and implementing an exclusive media event called Lady A Getaway.

This event was a one-time, week long immersive vacation for guests and media partners alike. From exclusive acoustic shows to VIP meet & greets, it was an experience you couldn’t get anywhere else. With media coverage ranging from CMT Hot 20’s 9 million viewers to ET Canada’s 650,000 viewers, the media value was through the roof.

The event also supported a good cause, Little Kids Rock. With a silent auction and limited edition even t-shirts, over $17,000 went to help put music back into schools.