With 61 Daytime Emmy Awards and 17 People Choice Awards, The Ellen Degeneres Show has been an icon in Talk Television for many years, reaching over 5 million daily viewers. Known for her blowout “12 Days of Giveaways” episodes leading up to the holidays, Alliance Connection placed Karisma Hotels & Resorts as the grand prize for two years in a row.

Audience members received a prize voucher for a 5-night stay and in return the hotel garnered valuable exposure including a verbal mention of the prize, logo and resort b-roll. Additional features and mentions include brand links, logos and a special offer on EllenTube.