Transformative Public Relations
Unlock powerful publicity tactics to drive real-world results in an increasingly competitive market.
A rapidly transforming communications landscape deserves an equally transformative PR strategy. Today, public relations is more cross-functional than ever. With emerging platforms, channels, and a time of sweeping change in the industry, we help you expand your creative toolbox to achieve breakthrough results and business growth.
A Fresh Approach to Public Relations
Our recipe is simple yet powerful: Built on the foundation of artful storytelling, masterful conversion, and lucrative relationships, we leverage both traditional and reimagined earned media to make an impact.
Breakthrough results begin with breakthrough ideas. Develop a personalized, solution-driven communications strategy that complements your marketing objectives.
Craft the Narrative
Grab headlines across the nation with captivating angles that inspire conversation and evoke demand in a saturated market space.
Amplify the Story
Unleash your storylines across our media and influencer partners portfolio for exponential reach to highly aligned audiences.
Connect with and convert U.S. consumers into customers and travelers into brand loyalists with succinct publicity plans that grow your business.
Whether you are launching a loyalty program, seasonal campaign, or new hotel leverage the power of earned media, editorial content, and influence to earn trust and gain confidence among travelers.
CONTENT Strategy and development
Broadcast Media Tours
Radio and Podcast LIVE remotes
Grand Opening Publicity and Events
Industry and Press Trips
iHeart with Ryan Seacrest Shows
With 12 total on-air mentions, Ryan invited listeners to enter online for the chance to win an all-inclusive getaway to a Secrets Resort and Spa of their choice! Collectively reaching 14 Million Listeners across 323 Radio Stations in top markets across the US.
Celebration at Generations
A rotating door of celebrity visits to highlight the “Best Birthday Ever” and “Star for a Day” celebration packages at Generations Riviera Maya raising awareness, creating buzz with social media and PR efforts, and ultimately increasing overall occupancy levels.
Ellen’s 12 Days of Giveaways
Leading up to the holidays, Alliance Connection placed Karisma Hotels & Resorts as the grand prize for two years in a row. Audience members received a 5-night stay and in return the hotel garnered valuable exposure including a verbal mention of the prize, logo and resort b-roll reaching 5 million viewers
Macaroni Kid Boondoggle
Melia Caribe Beach Resort hosted Macaroni Kid publishers for a fun-filled itinerary exploring the resort and destination. From social media posts to national and regional editorial features, it garnered 10.2 million media impressions.
Alliance Connection reimagined & fully produced the travel agent roadshow for Meliá Punta Cana Beach Resort & Meliá Caribe Beach Resort to help agents better understand the differences the resorts offer to consumers.
Social Media on the Sand
The exclusive invite-only conference amassed a total of 547 million impressions and 72 media hits as it welcomed macro-influencers, media personalities, celebrities and keynote speakers such as Daymond John and Rebecca Minkoff to experience Beaches Resorts through one-of-a-kind immersive programming and brand partnerships.
Insights to Inspire, Educate and Innovate
Beyond The Press Release: How To Evolve Your PR Strategy
Whether you’re in planning mode for next year or pivoting your direction based on your shifting business demands, it’s always a good time to revitalize your PR strategy. Find out what it means to go beyond the press release and create a truly robust public relations plan that maximizes your results.