Product Development and Programming
Meet the demands of today’s travelers and shape your customers’ journey through distinctive guest experiences and product offerings.
Destination wedding Development
CO-Branded and Owned Programming DESIGN AND EXECUTION
Custom Entertainment Productions
Pop Up EVENTS and Seasonal ACTIVATIONS
Unrivaled Industry Expertise
Our deep understanding of how sales, marketing, and operations intersect balances guest satisfaction with operational ease to cultivate unparalleled experiences.
DELIVER A DISTINCT COMPETITIVE DIFFERENTIATION
Appeal to the next generation of travelers and keep the ones you earned by setting trends, not just following them.
DESIGN ENGAGING GUEST EXPERIENCES
Deepen brand interaction with concepts that wow your guests, from co-branded activations with renowned brands to exclusive loyalty-driven programs and custom-produced entertainment events.
DEVELOP BRAND STRATEGY
AND POSITIONING
Identify a tailored approach that appeals to new audiences through authentic storylines and a gripping visual identity that brings the experience to life.
PROVIDE TURNKEY IMPLEMENTATION SERVICES AND GO TO MARKET STRATEGY
From ideation to implementation, we bring the vision to life including operations, procurement, and sales and marketing strategy.
Success Stories
Memorable Moments Signature Wedding Collection™
Looking to break into the weddings segment, Karisma Hotels & Resorts turned to us to bring to life a standout collection—from the design and procurement to the training and marketing strategy. The program not only positioned the brand as a destination weddings leader, but increased wedding sales by 23%.
Pachanga LIVE
The vaudeville-inspired variety show was created specifically for UNICO 20˚87˚ who was looking to add a one-of-a-kind guest experience. With a brand-tailored concept and a talented cast, the entertainment residency brought excitement at every level to the all-new hotel and its travelers.
KIDZ BOP Experience
Little rockstars at Hard Rock Hotel & Casino Punta Cana and Hard Rock Hotel Riviera Maya were wowed with the first-ever KIDZ BOP Experience, complete with interactive activities and dynamic entertainment — all through a 3-year, barter-based partnership with no licensing or talent fees.
All-Star Summer Residency
Hard Rock Hotel & Casino Punta Cana guests were treated to six weeks of custom-produced shows with an all-star cast from American Idol, The Voice, and Dancing with the Stars. Featured as part of their all-inclusive stay, the lively entertainment drove additional bookings to the family resort.
Hyper X Gaming Lounge
Alliance Connection secured a gaming partnership with HyperX, the choice of pro-gamers, to launch a first-of-its-kind gaming lounge at Hard Rock Hotel Riviera Maya. The mutually beneficial marketing partnership brought gaming to life through events, tournaments, and a dedicated space to host special appearances.
Music Lab
Alliance Connection developed a branded concept and multi-layered curriculum that offered all-inclusive Hard Rock guests the unique experience of becoming a rock star. Attendees formed a band and learned an instrument under expert instruction of American Idol stars. After rockin’ the big stage, they enjoyed a stripped-down performance by their coaches!
Insights to Inspire, Educate and Innovate
Are Branded Hotel Experiences The Right Solution For You?
Whether you’re looking to spice things up or are launching an entirely new hotel, branded experiences might be the solution you need to stand out from the competition. Dig in and uncover the many ways they can propel your hotel brand to the spotlight and drive bookings.
