Alliance Connection partnered up renowned family travel media correspondent Emily Kaufman, also known as The Travel Mom, for a satellite media tour and sweepstakes giveaway spotlighting Dreams Natura Resort & Spa. The collaboration featured an immersive stay at the resort that invited The Travel Mom to experience the unparalleled accommodations, amenities and family friendly experiences offered to guests, and in turn, share her experience to millions of avid consumers who were inspired to “Dream Big.” As a result, Dreams Natura Resort & Spa was featured to hundreds of thousands of viewers across 10 local news stations in desired U.S. markets, and to 14 million consumers digitally on the news stations’ websites in addition to The Travel Mom’s social media, email and website.
